Creative Director, Social Tone & Voice

Our Company
Changing the world through digital experiences is what Adobe is about. We give everyone—from emerging artists to global brands—the tools they need to design and deliver exceptional creative work. We’re passionate about empowering people to create visually powerful content and helping brands connect authentically across every screen.

We’re looking for a Creative Director for Social who is equal parts writer, satirist, cultural observer, and comedic architect. This isn’t a “social copywriter” job. This is for someone who understands the craft of writing for the internet at a professional level: short‑form scripts, comedic beats, fast‑pivot ideation, that can translate across Tik Tok, Reels, You Tube Shorts, and emerging formats.

If you’ve written for broadcast comedy institutions or satire‑heavy social platforms—or a portfolio that demonstrates similar rigor, timing, and imagination—you’ll feel at home here. This role will shape the voice of Adobe’s social ecosystem through original ideas and comedic story instincts, while collaborating with creators, editors, strategists, and production partners to bring the work to life.

• Develop scripts, sketches, formats, and recurring characters that can anchor new social programming.
• Elevate Adobe’s brand presence by applying comedic timing, social literacy, and cultural fluency to campaign moments and always‑on content.
• Translate insights and trends into ideas that feel original, sharp, and shareable.
• Partner with Creative, Influencer, and Production teams to shape ideas that resonate with key Adobe social audiences.
• Maintain a strong bar for creative excellence and writing quality across all social channels.

• A proven portfolio of comedic writing across short‑form video, sketch, and satire.
• Professional experience writing for platforms like The Onion, SNL, late‑night shows, digital satire studios, or equivalent environments.
• Strong understanding of social platforms, social pacing, and writing for visual comedic timing.
• Ability to write scripts that are concise, funny, unexpected, and deeply internet‑native.
• Experience developing franchises, pilots, and characters.
• Ability to collaborate with creators and performers, guide tone, and iterate quickly.
• Comfort working in a fast environment with changing inputs and high creative expectations.
• A passion for culture, comedy, and storytelling with a sharp editorial point of view.

• Experience in both writer’s‑room and social‑native environments.
• Strong grasp of Adobe tools and generative workflows is a plus.
• A point of view on where internet humor is going and how brands should adapt.

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry‑leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and Gen Studio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth.

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more. Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email  or call .

Job code: EX-39D522 A4

Job type:
Full-time

Location:

California

Experience level:
Master (>10 yrs)