Social Media Coordinator

Join to apply for the Social Media Coordinator role at Premier Lacrosse League

Social Media Coordinator

• New York, NY
• Los Angeles, CA (not remote)

Immediate

The Premier Lacrosse League (PLL) is a professional lacrosse league in North America, composed of eight teams featuring the best players in the world. Co‑founded by lacrosse superstar Paul Rabil and his brother Mike Rabil, the PLL is backed by an investment group that includes Joe Tsai Sports, The Raine Group, CAA, and other top sports and media investors. The league distributes its games through a media rights agreement with ABC, ESPN, ESPN2, and ESPN+.

• Stay Grounded
• Think Critically
• Be Helpful
• Encourage Creativity
• Persevere Through the Noise
• Operate Like an Owner

The PLL seeks a creative and strategic Social Media Coordinator who excels at building authentic connections with audiences across digital platforms. This role develops engaging content, manages community interactions, and amplifies the PLL brand voice across all social channels. You will serve as the digital voice for a PLL team, creating thumb‑stopping content that resonates with lacrosse fans and newcomers alike.

Collaboration with league departments will produce compelling visual stories, timely reactive content, and innovative campaigns that drive engagement and grow our community. The role requires a deep understanding of social media trends, platform‑specific best practices, and the ability to adapt tone and style across multiple channels. You will monitor the PLL online ecosystem, engage authentically with fans, handle community management, and identify opportunities to join relevant conversations that elevate the league’s presence.

• Bachelor’s degree preferred
• Minimum 3 years experience managing social media for a brand, sports team, or organization
• Portfolio demonstrating successful social media content and campaigns
• Strong proficiency across Instagram, Tik Tok, Twitter/X, Facebook, You Tube, and emerging platforms
• Basic video editing experience with Adobe Premiere Pro, Final Cut Pro, or similar tools
• Basic graphic design skills using Canva, Adobe Express, or similar platforms
• Exceptional copywriting abilities with platform‑specific expertise and strong attention to detail
• Experience creating Tik Toks, Instagram Reels, Stories, and other short‑form vertical content
• Deep knowledge of internet culture, memes, and social media trends
• Understanding of lacrosse (rules, players, teams) or strong willingness to learn quickly
• Passion for sports with ability to create content for both dedicated fans and casual audiences
• Self‑motivated with excellent organizational, project management, and problem‑solving skills
• Ability to thrive in a fast‑paced environment, manage multiple priorities, and maintain composure under pressure
• Strong collaboration and communication skills with creative and cross‑functional teams
• Flexible schedule availability, including evenings, weekends, and travel for games and events

• $55,000 – $65,000 per year (based on experience, seniority, and location)
• Annual bonus, health, life, dental, vision insurance, 401(k) plan, equity sharing, mental health stipend, unlimited PTO, and paid parental leave

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.