Sr. Product Manager

City of Industry, California, United States

• Work with cross-functional team on developing product from conceptualization to commercialization across all categories.
• Conduct competitive analysis and research industry trends for product development direction.
• Analyze current and future product lines profitability/viability, provide reports and make recommendations to the leadership.
• Assist with developing and executing short-term NPD pipeline to drive long-term brand objectives and business goals.
• Support go-to-market plan and ensure successful launch execution.
• Track effectiveness of product launch campaigns/programs and reporting findings/insights to the relevant business teams.
• Develop trade promotion materials including trade shows, brand related events.
• Manage all product specs and sales information, such as sell sheets, brochures, and etc.

Skills/

Qualifications:

• Bachelors Degree required, preferably in Marketing or related field
• 5+ years of experience in CPG brand marketing experience is essential
• Proven history of marketing, strategy and planning, as well as new product development
• Excellent time management, attention to details, and project prioritization skills
• Ability to analyze data and transform into meaning insights is a plus
• Influencing skills and team player; able to manage and motivate people
• Strong project management skills and proficient with Microsoft Office (Word, Excel, PowerPoint)
• Bilingual is Korean is preferred but not required.