National Sales Director-California

National Sales Director-California at U.S. Law Shield®

Position Summary

The National Sales Director is responsible for defining and executing the company’s national sales strategy to achieve revenue targets, expand market share, and support long-term growth. This role leads, mentors, and motivates a high-performing national sales team while ensuring strong cross-functional alignment with executive leadership.

• Develop and implement a regional sales plan focused on profit, sales, and market share goals.
• Analyze sales data, market trends, and competitor activity to identify new business opportunities and adjust strategies as needed.
• Manage and forecast national sales projections, growth strategies, and account acquisition plans.

• Lead, mentor, and coach Regional Sales Managers and the national sales force to optimize performance and promote professional development.
• Establish clear sales goals, performance metrics, and accountability standards across all regions.
• Conduct regular performance reviews and implement corrective action plans when needed.
• Drive the adoption of best‑practice sales methodologies for both B2B and B2C product lines.

• Directly engage with key national accounts and strategic partners to build and maintain long-term relationships.
• Identify and secure new major accounts and distribution channels in collaboration with Regional Managers to expand the company’s national footprint.
• Represent the company at major industry events, conferences, and trade shows.

• Provide accurate and timely reporting of sales performance, pipeline health, and forecasts to the Executive Leadership Team.
• Monitor KPIs, track sales activities, and develop dashboards to ensure visibility into sales performance by state and region.

• 7–10+ years of progressive sales experience.
• 3–5 years in sales leadership, field management, or regional management.
• Experience managing multi-state or multi-territory field teams.
• History of coaching, performance management, and talent development.
• Experience leading field sales teams of 25–50+ representatives.
• Experience running remote, distributed teams.
• Bachelor’s degree highly preferred.
• Strong understanding of CRM systems and demonstrated CRM proficiency.
• Account management experience.
• Ability to lead and develop high-performing sales teams.
• Strong communication, strategic thinking, and problem-solving skills.

• Proficiency in Microsoft Office Suite.
• CRM experience.
• Point-of-Sale (POS) system experience.
• Experience in B2B and B2C sales environments.
• Familiarity with forecasting models and KPI management.

Field-based leadership role with frequent travel. Up to 50% travel required, typically two trips per month, based on business demands and national account needs. Standard business hours with flexibility for urgent sales matters and travel schedules.

Senior Level: Director

Employment Type:

Full‑time
Job Function:
Sales and Business Development
Industry: Legal Services