Head of Crypto Partner and Field Marketing

Head of Crypto Partner and Field Marketing

Remote

Figure (NASDAQ: FIGR) is transforming capital markets through blockchain. We’re proving that blockchain isn’t just theory - it’s powering real products used by hundreds of thousands of consumers and institutions.

By combining blockchain’s transparency and efficiency with AI-driven automation, we’ve reimagined how loans are originated, funded, and traded in secondary markets. From faster processing times to lower costs and reduced bias, our technology is helping borrowers, investors, and financial institutions achieve better outcomes.

Together with our 170+ partners, we’ve originated over $17 billion in home equity loans (HELOCs) on our blockchain-native platform,ours making Figure the largest non-bank provider of home equity financing in the U.S. Figure’s ecosystem also includes YLDS, an SEC-registered yield-bearing stablecoin that operates as a tokenized money market fund, and several other products and platforms that are reshaping consumer finance and capital markets.

• Develop and execute co‑marketing strategies with DeFi protocols and institutional partners to drive product adoption and volume
• Design partnership programs that create shared value and support user acquisition across retail and institutional segments
• Manage joint go‑to‑market campaigns and create partnership collateral, case studies, and reporting
• Identify and qualify 5+ partnership MQLs per quarter across the crypto landscape
• Build measurement frameworks to track partnership impact on volume, acquisition, and brand awareness
• Lead strategy and execution for major crypto conferences and developer events, including logistics and sponsor ships
• Secure 4–5 quarterly speaking placements for Figure executives across top-tier conferences and podcasts
• Define narrative, positioning, and programming for the RWA Consortium, a Figure‑led initiative to expand adoption of RWAs
• Track event ROI including pipeline generation, developer adoption, community growth, and brand impact
• Collaborate cross‑functionally with BD, product, marketing, and executive stakeholders to align strategies

• 5+ years in partnership marketing, ideally yön in crypto/DeFi or fintech
• Proven success managing B2B partnerships and co‑marketing programs
• Experience engaging crypto communities and navigating DeFi ecosystems
• Strong event management background across major conferences and developer events
• Demonstrated ability to coordinate across multiple entities and stakeholders
• Data‑driven approach to partnership and event performance measurement
• Excellent project management, communication, and cross‑functional collaboration skills
• Preferred experience including relationships within DeFi protocols or exchanges, launching or scaling DeFi products, financial services or capital markets background, understanding of Solana and multi‑chain ecosystems, experience with contractor teams, and familiarity with building stronger partner cohorts
• Compensation Range:  148,000‑ 170,000/yr
• Company equity in the form of RSUs
• This is the compensation range for the United States; actual compensation may vary based on individual candidate experience, location, or evolving business needs
• Comprehensive health, vision, and dental insurance with 100% employer‑paid premiums for employees and their dependents on select plans
• Company HSA, FSA, Dependent Care, 401k, and commuter benefits
• Employer‑funded life and disability insurance coverage
• 11 Observed Holidays & PTO plan
• Up to 12 weeks paid family leave
• Continuing education reimbursement

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Figure will not sponsor work visas for this position. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.