Senior GTM Finance Analyst, Self-Serve

About Webflow

We’re building the world’s leading AI‑native Digital Experience Platform as a remote‑first company built on trust, transparency, and creativity. Our mission is to bring development superpowers to everyone, empowering teams to design, launch, and optimize for the web without barriers. We believe the future of the web—and work—is more open, more creative, and more equitable. We’re here to build it together.

• Location:
  
  Remote‑first (United States; BC & ON, Canada)
• Full‑time
• Permanent
• Exempt
• Compensation:
  Base salary adjusted by geographic zone (see details below); eligible for company‑wide bonus program and equity (RSUs)

As a Senior GTM Finance Analyst, Self‑Serve, you’ll support topline forecasting, reporting, and GTM strategy for Webflow’s Self‑Serve motion. You’ll work closely with leadership and cross‑functional teams to analyze the Self‑Serve business and own the forecast.

• Build, maintain, and improve financial models to forecast Self‑Serve ARR.
• Partner with Marketing, Product, and Data to assess the impact of marketing campaigns, pricing & packaging changes, product launches, and macro trends.
• Perform ad‑hoc strategic analyses to uncover opportunities to drive acquisition, expansion, retention, and monetization.
• Set targets, track, and report on key self‑serve KPIs, driving accountability and aligning initiatives with company financial and strategic goals.
• Take part in our annual planning process through topline target setting.

• BA/BS degree or equivalent experience.
• 4+ years of experience in investment banking, consulting, strategic finance, or a related field, ideally with high‑growth B2B or B2C SaaS businesses focused on product‑led growth (PLG) / self‑serve motion.
• Strong financial modeling skills, with the ability to build, scale, and interpret models that drive decision‑making.
• Solid understanding of self‑serve and PLG business models, including customer acquisition funnels, expansion levers, retention, and customer cohorts.
• Nice to have: SQL, Python, time‑series modelling, or data analytics experience.

• Have excellent communication skills, enabling you to distill complex analyses into clear, concise insights.
• Be curious to dig into conversion funnel dynamics, product metrics, pricing & packaging changes, and customer behavior to uncover growth opportunities and strategic insights.
• Be familiar with key SaaS metrics such as ARR, retention, CAC/LTV, and unit economics.
• Effectively prioritize and deliver high‑quality outputs, proactively improving processes.
• Enjoy learning new technical skillsets and stay curious about emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact.

• Build lasting customer trust by putting customer trust first.
• Win together: we play to win, and we win as one team.
• Reinvent ourselves: we imagine what’s possible and improve what exists.
• Deliver with speed, quality, and craft, moving fast without lowering the bar.

• Equity (RSUs) for every permanent employee.
• Comprehensive health, dental, and vision plans;
  Webflow covers most premiums.
• Paid parental leave: 12 weeks for all parents, plus additional leave for birthing parents and inclusive care for family planning, menopause, and midlife transitions.
• Flexible vacation, paid holidays, and a sabbatical program.
• Access to mental health resources, therapy, and coaching.
• 401(k) with 100% employer match (up to $6,000/year) in the U.S. and global retirement savings support.
• Monthly stipends for work and wellness expenses.
• Eligibility for the annual WIN bonus program.

We are an Equal Opportunity (EEO) / Veterans / Disabled Employer committed to building an inclusive global team that represents a variety of backgrounds, perspectives, and experiences. Employment decisions are made on job‑related criteria without regard to protected classifications. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider qualified applicants with arrest and conviction records.

We’ll provide reasonable accommodations for individuals with disabilities. You must have a valid right to work authorization in your country of employment. If you receive an offer, it may be contingent upon a background check conducted in accordance with applicable laws.

For more information about how Webflow processes your personal information, please review Webflow’s Applicant Privacy Notice.