Director of Ecommerce

Base pay range

$/yr - $/yr

Location: San Diego County or Remote (U.S.)

This high-impact role leads all digital commerce channels, including Amazon, , and D2C, for a fast-growing CPG brand. The Director of eCommerce owns strategy, channel execution, P&L performance, content excellence, and the operational systems required to scale online. This person will partner closely with Marketing, Operations, Finance, and Sales to drive sustainable revenue growth and margin performance.

• Build and execute an integrated eCommerce strategy across Amazon, , D2C, and emerging marketplaces
• Own the full eCommerce P&L, including revenue, margin, and investment decisions
• Lead annual planning, budgeting, forecasting, and category opportunity assessment
• Manage all aspects of Amazon (1P/3P) including catalog, SEO, media, pricing, promotions, and profitability
• Drive availability, conversion, and performance on  partners such as Walmart, Target, Kroger, , and Thrive
• Oversee D2C experience including UX, funnel optimization, CRM, retention, merchandising, and pricing
• Partner cross-functionally on demand planning, inventory, launches, promotions, and channel strategy
• Develop world-class content and storytelling in partnership with Marketing
• Build dashboards, run A/B tests, improve catalog health, reduce chargebacks, and enhance account performance
• Lead agencies and mentor internal partners to elevate digital capabilities across the organization

• 8+ years of eCommerce experience within CPG, preferably food or beverage
• Proven ownership of Amazon and  P&Ls with a track record of revenue and profit growth
• Strong expertise in UX flows, content strategy, SEO/SEM, CRM, and digital shopper insights
• Highly analytical with financial modeling, forecasting, and optimization experience
• Skilled at leading third-party agencies and influencing cross-functional teams

• Director

• Full-time

• Marketing and Sales

• Food and Beverage Manufacturing, Wholesale Food and Beverage, and Food and Beverage Retail

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