Category and Shopper Insights Manager

Job Description

A collective energy and ambition. A place where you can make a real difference.

We’re a company that genuinely cares about our people, our products, our consumers and the environment.

Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.

United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because:
Together We Have the Power to Win.

CHURCH & DWIGHT CANADA

THE COMPANY:

Church and Dwight are writing an exciting next chapter in their Canadian history-we will grow sales and profit the fastest in our industry space powered by talented people and leading brands. We have a strong foundation to build on-we are one of the fastest growing Consumer Packaged Goods companies that has outpaced the Standard & Poor's by more than three times over the last 10 years.

We have a small company feel, and we have an environment of rolling up our sleeves to get things done. We believe in team first and relationships matter here-we work together to share ideas and contribute towards our collective goals. With our intentionally lean structure, every employee can make a meaningful impact on the business. We need you to bring your determination, your team spirit and your courage to enable Church and Dwight to deliver breakthrough results for 2020 and beyond.

Church & Dwight Canada is a Consumer-Packaged Goods company with over 30 leading brands in the Personal Care, OTC and Household categories. Its’ signature brand is the Arm & Hammer family of products that include baking soda, laundry detergent, dental care and cat litter. Other well-known and successful Church & Dwight brands include First Response, Trojan, Rub A535, Gravol, Orajel, Nair, and Oxi Clean.

The company recently bolstered its brand roster with the acquisitions of Anusol, Waterpik, Batiste Dry Shampoo, Toppik Hair Building Fibers, Viviscal, Rep Hresh and Replens.

Position: Category and Shopper Insights Manager

Reports to: Category Management and Shopper Insights Leader

Overview: This role is an expert on the category, competitive, consumer and the retailer landscape for key brands in our business portfolio. This role leverages data as a competitive advantage to enable strategic and sales planning, leverage consumer and customer insights and enable execution. This role has a balance between the short and long term. This role will utilize advanced analytical capabilities, market research and insights, and executional tools to elevate our influence with both internal and external customers.

The Category & Shopper Insights Manager will work with brand teams, customer strategic planning, key sales teams, and retailers to develop, lead, and communicate fact-based analysis and insights in their respective category (s) to help drive C&D and category topline sales objectives.

Key responsibilities:

1) Planning:
Leverage customer and consumer insight to proactively plan both internally and externally

• Develops deep understanding of category, shopper insight, competitive and retailer landscape to inform future marketing initiatives and sales planning

• Lead the thinking on assortment and planogram recommendations to help identify and drive strategic sales opportunities and customer growth objectives

• Uncover business insights and sales opportunities that will accelerate retail growth

• Help identifying biggest customer/brands to focus on within next 24 months

2) Insights:
Leverage data to drive insights into specific action

• Advanced utilization of Tools and Insights to create insights:
Nielsen, Numerator Insights and Promo Intel; with good knowledge and understanding of customer POS, Loyalty Card, Assortment, and POG tools

• Monitor competitive activity and recommend solutions to meet/counter competitive threats to business

• Provides industry, consumer and customer trends to develop strategic action plans

• Effectively communicates…