Senior Manager, Email Marketing

Job Description

What is the Opportunity

This is a unique opportunity to lead and scale our email and lifecycle marketing function as Senior Manager, Email Marketing. Define strategic vision while ensuring flawless execution in a complex, fast-paced environment. Leverage data-driven insights, creative thinking, and best-in-class technology to shape customer engagement throughout their journey. Guide a growing team, influence senior stakeholders, and own the Salesforce Marketing Cloud ecosystem that powers millions of customer interactions.

What will you do

• Set Email & Lifecycle Marketing Strategy, translating enterprise and line-of-business objectives into scalable lifecycle programs and campaigns.
• Identify opportunities to improve engagement, conversion, and retention across the customer journey.
• Act as the primary owner and subject-matter expert for Salesforce Marketing Cloud. Establish platform governance, best practices, and a clear roadmap for automation and personalization.
• Lead Campaign Execution & Creative Quality, overseeing end-to-end execution of email campaigns and lifecycle journeys, from intake to launch.
• Develop and Lead a High-Performing Team:
  Lead, coach, and develop a team of email and marketing professionals. Set clear objectives, provide ongoing feedback, and support career development and growth.
• Act as a trusted marketing partner to business, product, analytics, and technology stakeholders, translating stakeholder needs into effective email and lifecycle solutions.
• Measure Performance & Drive Optimization:
  Define success metrics and KPIs for email and lifecycle marketing programs. Monitor performance and use insights to optimize campaigns and journeys continuously. Communicate results, learnings, and recommendations to senior leadership.

What Do You Need to Succeed

Must Have

• 10+ years of experience in email, CRM, or lifecycle marketing
• Proven experience leading and developing high-performing marketing teams
• Deep, hands-on expertise with Salesforce Marketing Cloud, including journeys, automation, segmentation, and data integration
• Strong project and stakeholder management skills, with the ability to lead complex initiatives across multiple teams
• Experience overseeing email creative and copy, with sound judgment on messaging, tone, and customer experience
• Excellent communication skills, with the ability to influence and present to senior leaders
• Salesforce Marketing Cloud certifications

Nice To Have

• Experience operating in large, complex, or regulated organizations
• Strong analytical background with experience building dashboards, testing frameworks, or lifecycle measurement models
• Experience designing bilingual or localized lifecycle strategies at scale
• Background in digital, performance, or growth marketing environments
• Fluency in French

What’s in It for You:

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable
• Leaders who support your development through coaching and managing opportunities
• Ability to make a difference and lasting impact
• Work in a dynamic, collaborative, progressive, and high-performing team
• Flexible work/life balance options
• Opportunities to do challenging work
• Opportunities to take on progressively greater accountabilities
• Access to a variety of job opportunities across business

Job Skills

Additional Job Details

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Note: Applications will be accepted until 11:59 PM on the day prior to the Final date to receive applications date above

Compensation for this position (including salary and discretionary/variable payments) will be determined by factors, including but not limited to candidate's experience, skills, registration status, performance, individual goals, market conditions, and business needs.

Pay Range

The expected pay range for this position is:

The pay range provided is for the primary work location referenced in the Additional Job Details section of this job posting. Pay ranges may differ based on location. If the posting lists multiple job locations, a recruiter can confirm availability of the role and the relevant pay rage for the additional locations listed. RBC supports pay transparency and we strive to ensure all pay ranges are competitive, fair, and equitable.

You have the potential to earn…