Senior Manager, Digital Communications

Job Description

What is the Opportunity
You’ll architect and execute sophisticated, multi-channel communication strategies that reach our clients through the moments that matter—mobile push notifications, in-app messages, SMS, and emerging digital channels. This is a highly technical role where you’ll leverage Salesforce and integrated communication tools to design personalized, event-driven customer journeys that drive engagement and build lasting relationships.

As our Senior Digital Communications Manager, you’re the technical architect who transforms customer data into timely, relevant experiences. You’ll work at the intersection of Salesforce technology, marketing automation, and customer experience to orchestrate communications that anticipate needs and deliver value at exactly the right moment.

What will you do
Build & Optimize Communication Ecosystems

Design and implement multi-channel communication strategies within Salesforce, with expertise across mobile push notifications, in-app messaging, SMS, and other digital touchpoints

Configure and optimize communication workflows, triggers, and automation rules that respond to customer behavior and lifecycle events

Integrate third‑party communication platforms (push notification services, SMS gateways, mobile engagement tools) using native connectors and custom integrations

Build sophisticated audience segments

Drive Technical Excellence

Develop complex audience segmentation and targeting logic

Design dynamic, personalized content using merge fields, formula fields, and conditional logic within communication templates

Build and maintain API integrations between Salesforce and communication platforms using APIs, webhooks, and middleware

Implement robust testing frameworks including A/B testing, multivariate testing, and quality assurance across devices

Troubleshoot technical issues across systems, analyze performance data, and optimize for deliverability and engagement

Manage data flows between Salesforce, data warehouses, mobile SDKs, and communication platforms

Lead Strategic Initiatives

Partner with Product, IT, Data Engineering, and Analytics teams to build scalable communication infrastructure

Define technical requirements for new communication capabilities and channel expansions

Establish KPIs and measurement frameworks for mobile push, in‑app messaging, SMS, and other channels

Stay current with Salesforce releases, mobile OS changes, and industry best practices to maintain competitive advantage

Mentor team members on Salesforce technical execution and champion data‑driven decision making

What Do You Need to Succeed
Must Have

7+ years of hands‑on experience building and managing communications within Salesforce CRM

5+ years of deep technical expertise including:

Salesforce configuration, automation, and workflow design

Mobile push notification strategy and execution at enterprise scale

SMS/text messaging campaigns and two‑way messaging flows

In‑app messaging frameworks and mobile SDK integrations

Strong SOQL and SQL skills for data segmentation, query writing, and complex data manipulation

Proven experience integrating Salesforce with third‑party communication platforms

Deep understanding of Salesforce data model, custom objects, record types, and relational databases

Experience with mobile app ecosystems (iOS/Android), push notification infrastructure (APNs, FCM), and mobile SDKs

Analytics expertise with ability to measure, attribute, and optimize campaign performance using Salesforce reporting and external analytics tools

Nice To Have

Proven ability to translate business requirements into technical Salesforce communication solutions

Experience working in regulated industries (financial services, insurance, healthcare) strongly preferred

Strong project management and stakeholder management skills—you can rally cross‑functional teams and explain complex technical concepts to diverse audiences

Understanding of customer lifecycle marketing, behavioral triggers, and how digital channels work together

Excellent problem‑solving skills with ability to diagnose and resolve technical issues independently

What’s in it for You
We thrive on the challenge to be our best, progressive…