Director of Sales

Overview   Create value at TC Transcontinental.
At TC Transcontinental, we've got it made, and that's because of the expertise of our team.
We have been driving innovation since 1976.
With approximately 7400 employees, TC Transcontinental is a North American leader in flexible packaging, a Canadian retail marketing services provider, Canada’s largest printer, and the Canadian leader in French-language educational publishing. Respect, teamwork, performance and innovation are the strong values held by the Corporation and its employees. TC Transcontinental's commitment to its stakeholders is to pursue its business activities in a responsible manner.

We take care of our team, support each other and cultivate a sense of belonging for all.
We are a leading print services company at the forefront of a bold transformation - evolving into a digital-first enterprise that blends our legacy of excellence in print with cutting-edge digital solutions. As we redefine our future, we are seeking a dynamic and strategic Director of Sales to lead revenue generation and growth initiatives across our expanding portfolio.
The Director of Sales will be responsible for owning all revenue-generating activities across the organization. This includes leading a small, high-performing sales team, collaborating with the broader enterprise sales function, and identifying new growth opportunities, including partnerships, service expansion, and potential mergers and acquisitions. This role is a key member of the leadership team and will play a pivotal role in shaping the company’s strategic direction during its digital transformation
Responsibilities   Revenue Leadership
Develop and execute a comprehensive sales strategy aligned with the company’s first digital vision.
Own the full revenue lifecycle—from pipeline development to closing and retention.
Set performance metrics and KPIs to measure the effectiveness of sales initiatives and continuously optimize results.
Drive adoption of CRM and digital sales tools to improve forecasting accuracy and customer pipeline visibility.
Team Management
Mentor and lead a small team of sales professionals to strengthen strategic selling capabilities.
Foster a culture of accountability, innovation, and continuous improvement and adoption of new tools, processes, and sales models.
Cross-Functional Collaboration
Work closely with Product, Operations, and Technology teams to align on the delivery of scalable, tech-enabled solutions.
Support product commercialization and customer onboarding initiatives, ensuring sales readiness and strong product-market fit.
Enterprise Collaboration
Coordinate closely with the broader enterprise sales team to ensure alignment and leverage cross-functional opportunities.
Partner with marketing, product, and operations to drive integrated go-to-market strategies.
Strategic Growth
Identify and evaluate new business opportunities, including M&A prospects, strategic partnerships, and market expansion.
Design and implement transformative pricing strategies.
Lead the design and rollout of new go-to-market models to drive scalable and recurring revenue.
Contribute to executive-level planning and decision-making as a member of the leadership team.
Market & Competitive Intelligence
Analyze customer segmentation, usage behavior, competitor movements and customer feedback to refine the sales strategy.
Champion a data-driven sales culture that leverages analytics and insights to drive decisions.
Customer Engagement
Own and deepen key customer relationships, ensuring a consultative and long-term partnership approach.
Collaborate with account teams to elevate the customer experience and maximize lifetime value.
Identify evolving client needs and translate them into strategic sales opportunities, tailored content solutions, or new service models.
Qualifications   When your expertise drives us:
Bachelor’s degree in business, Marketing, Economics, or a related field (MBA or equivalent graduate degree preferred).
10+ years of progressive experience in sales strategy leadership, preferably in print, digital media, or B2B services.
Experience driving revenue growth in a transforming or high-growth environment.
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