Customer Insights Manager - Loblaw

The Opportunity:

The Customer Insights Manager is responsible for analyzing shopper, retailer and consumer data to evaluate the performance of Maple Leaf brands within a category for a specific retailer to understand what elements of the marketing mix (pricing, promotion, assortment, shelving, competition) are driving results. Additionally, this role is responsible for creating fact based stories that provide solutions for opportunities uncovered by their own periodic reviews, or reviews led by Finance or Customer Business Teams.

From these insights, this role must then enable the Customer Business Team to engage the customer in implementing the recommendation. As a broader member of the Customer Business Team, this individual will be engaged in building relationships with key retailer contacts, where they will be viewed as a category expert, and will be integral to setting the course to deliver the overall business objectives.

Any MLF team member interested in being considered for this role are encouraged to apply online by November 28. Applications received beyond that date are not guaranteed consideration.

Snapshot of a Day-in-the-Life:

Weekly, monthly, quarterly, and annual analysis of customer specific data (Nielsen

IQ Discover & Numerator panel data, Retailer POS/Insights data) to identify performance opportunities and to recommend solutions to close gaps.

Retailer driven category reviews that integrate POS and consumer data, resulting in the establishment of strategies for assortment, pricing, promotion & shelving that reflect the retailer’s and Maple Leaf’s strategies.

Establish and maintain excellent working relationships with Category Managers, Directors & Strategic Merchandising Teams within the retailer’s organization.

Share global best practices or pertinent category trends with Retailer’s Category Managers to impact category performance.

With Customer Business Team and Retailer’s Category Managers, play an active role in providing retailer specific solutions for closing performance gaps, and creating the story to enable sales to execute and as a vendor advisor.

Provide recommendations for assortment and execute shelf strategy within a retailer including creating base plan-o-grams or plan-o-guides.

Category plans for priority categories aligned with the retailer’s strategy and Maple Leaf’s brand strategy, identifying category role, optimal assortment, distribution and shelving.

Selling presentations that advance our brand performance with retailers, highlighting opportunities and specific recommendations.

Deliver category insights that explain current performance, or the impact of tactics implemented to deliver targets.

Ongoing evaluation of the category within the retailer that identifies opportunities for our brands.

Work collaboratively with Customer Business Team, marketing, customer insights / category development, and shopper marketing to create solutions to solve business issues or realize opportunities.

Share best practices across Business Units and teams.

Proactive identification and resolution of potential business, category, SKU level issues

What You’ll Bring:

Bachelor’s degree, 2-4 years of experience in Category Management, plus a minimum of 1 year account level sales experience in a Consumer Packaged Goods environment.

Knowledge and proficiency with retailer POS Data systems and advanced knowledge and proficiency with Nielsen tools (Discover, Numerator panel data) is imperative.

Strong excel skills and the ability to manage large amounts of data.

Ability to synthesize a variety of data sources into presentations that are easily understood.

Must be able to provide strong, executable recommendations

Strong project and time management skills are required.

A team player that can work effectively with all levels of an organization.

Excellent leadership, collaboration, and communication skills.

Must be proactive and performance driven, have a bias for action and be able to work under pressure in a fast-paced environment.

Excellent English written and oral communication skills.

Outstanding business acumen.

What We Offer at Maple Leaf Foods:

Being part of a high-performance, people-focused company…