Retail Marketing Manager, North America

Founded in Norway in 1877, Helly Hansen continues to develop professional grade apparel that helps people stay and feel alive. Through insights drawn from living and working in the world’s harshest environments, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics nearly 150 years ago. Other breakthroughs include the first fleece fabrics in the 1960s, the first technical base layers in the 1970s, made with LIFA® Stay Dry technology, the patented H2

Flow™ temperature regulating system, and the revolutionary lighter, warmer LIFALOFT™ insulation. Building on Helly Hansen’s proprietary HELLY TECH® waterproof/breathable system, the technical outdoor brand has most recently introduced the award‑winning LIFA INFINITY PRO™ – the company’s most innovative waterproof/breathable technology to date.

Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear. Its uniforms are worn and trusted by more than 55,000 professionals and can be found on Olympians, National Teams, and at more than 200 ski resorts and mountain guiding operations globally.

Helly Hansen’s outerwear, base layers, sportswear and footwear are sold in more than 40 countries around the world. To learn more about Helly Hansen’s latest collections, visit

The Retail Marketing Manager is responsible for defining and leading the regional retail marketing strategy that drives qualified store traffic, deepens community engagement, and elevates the in‑store experience for outdoor enthusiasts. This role owns the strategic planning, development, and optimization of retail marketing initiatives across both brand and outlet stores across all markets, ensuring alignment with brand vision, commercial objectives, and omni‑channel priorities.

This role serves as a key strategic partner to local marketing teams, retail leadership, e‑commerce, and external partners, translating global and regional priorities into locally relevant, high‑impact retail experiences.

• Own the regional retail marketing strategy, including the annual and seasonal commercial calendar, traffic‑driving initiatives, and store‑level activation plans.
• Develop market and store specific growth strategies informed by consumer insights, performance data, weather patterns, and local market dynamics.
• Lead the planning, execution, and optimization of the retail commercial calendar, including product launches, seasonal transitions, promotions, and experiential activations.
• Establish tools and frameworks to measure traffic incrementality, conversion, event performance, and customer engagement, using insights to refine strategy.
• Partner with store leaders to create authentic, experience‑led in‑store events, including gear demos, clinics, workshops, athlete talks, and community nights.
• Manage retail store advertising, local email marketing, and social amplification to promote events, launches, and traffic‑driving initiatives.
• Build and maintain local partnerships with guides, outfitters, conservation groups, clubs, athletes, and non‑profits to strengthen store relevance and credibility.
• Represent the brand at key outdoor industry events (e.g., boat shows, ski races, outdoor movie premiers, brand partnership training events), ensuring strong retail tie‑in and post‑event conversion.
• Own regional retail marketing budgets, ensuring strategic allocation, fiscal discipline, and measurable ROI.

• Position stores as community gathering points by fostering relationships with local outdoor organizations, advocacy groups, and influencers.
• Lead community‑driven initiatives tied to stewardship, sustainability, and access to the outdoors, aligning brand purpose with local action.
• Activate athlete, ambassador, and guide programs at the retail level to create authentic storytelling and expertise‑led experiences.
• Ensure community initiatives drive both brand equity and commercial performance.

• Define and…