Digital Marketing Manager – Media and Campaigns, East Asia

Overview

In Schneider Electric, everything we do is geared towards advancing progress and sustainability for all—our colleagues, customers, partners, and the communities and societies we serve. Whether it's through our products, software, and services that propel the digital transformation of energy management and automation, or through our corporate citizenship and volunteer activities, we make a meaningful impact by empowering people and organizations to become more resilient, electric, and digital.

Which is where you come in. Working at Schneider Electric means working toward a cleaner, better world. You are part of a global team built on inclusion, mastery, purpose, action, curiosity, and teamwork, turning sustainability ambitions into actions.

Mission (About the Role)

The Digital Marketing Manager – Media and Campaigns is responsible for planning, executing, and optimizing paid media campaigns across digital channels to drive lead generation and ROI. This role manages social media advertising, CRM/drip programs, and ensures alignment with global campaign guidelines. A critical focus is on agency management for media buying and creative execution, while maintaining oversight and accountability for performance and strategic direction, reporting functionally to Head of Digital Strategy but operationally dotted line to Senior Digital Partner – Channel to drive optimized results.

What will you do?

• Stakeholder Management: Drive a higher level of adoption and buy in of digital marketing from various stakeholders
• Stakeholder Management: Elevate the importance and awareness of digital marketing and advanced marketing methodology

• Paid Media Strategy & Execution: Define paid media strategy across search, social, and display platforms.
• Paid Media Strategy & Execution: Oversee campaign planning and ensure alignment with global frameworks.

• Campaign Management: Own end-to-end campaign lifecycle: briefing, media planning (execution and reporting via agency)
• Campaign Management: Ensure campaigns meet KPIs and deliver measurable ROI.

• Agency Engagement & Oversight: Act as primary liaison with media and creative agencies for campaign execution
• Agency Engagement & Oversight: Provide clear briefs, approve plans, and monitor agency performance against SLAs
• Agency Engagement & Oversight: Ensure agency deliverables meet brand standards, timelines, and quality benchmarks.

• Own Delivery vs. Agency Dependency: Agency-led:
  Media buying, creative development, localization, and execution.
• Own Delivery vs. Agency Dependency: In-house responsibilities:
  Strategic planning, budget allocation, KPI setting, performance analysis, and stakeholder reporting.

• Performance Analysis & Optimization: Track campaign KPIs (CTR, CPC, conversion rates) and provide actionable insights.
• Performance Analysis & Optimization: Recommend optimizations to agencies and internal teams for cost efficiency and lead quality.

• Cross-Functional Collaboration: Work with Channel Marketing, Marcom for campaign consistency and creative assets
• Cross-Functional Collaboration: Partner with global teams for adherence to campaign frameworks and best practices.

• Key Deliverables: Paid media plans and performance reports
• Key Deliverables: ROI analysis and optimization recommendations
• Key Deliverables: Agency briefs and quality evaluations

• Collaboration: Internal:
  Marcom, Commercial BU. External:
  Media agencies (execution), Creative agencies (assets), Global campaign teams.

• KPIs & Success Metrics: Paid Media Performance: new names
• KPIs & Success Metrics: Campaign ROI
• KPIs & Success Metrics: Agency Management
• KPIs & Success Metrics: Lead Generations and Opportunity generation

What qualifications will make you successful?

Education:

• Bachelor’s degree in Marketing, Digital Media, Business, or related field.

Experience:

• 5+ years in digital marketing with a focus on paid media and campaign management.
• Proven experience managing agencies and optimizing media performance.

Skills:

• Expertise in paid media platforms (Google Ads, Meta Ads, Linked In, etc.).
• Strong analytical skills for campaign performance and ROI tracking.
• Excellent communication and stakeholder management skills.
• Ability to manage multiple…