Lifecycle Marketing Manager

At Koala Health, we’re redefining how pet parents access trusted veterinary care, products, and support, building a simpler, more connected pet health experience as we grow. Our ambitious goal is to make managing your pet’s health simple and delightful: we’ve already launched our pharmacy service, which lets people shop for their pets’ medications and supplements online and have them delivered to their doorstep in presorted medication pouches, and we’re continuing to improve that experience while building a suite of new products and services to make pet health even better.

We’re looking for a Lifecycle Marketing Manager who thrives in a high-growth, fast-paced startup environment and is excited to drive and optimize multi‑channel lifecycle campaigns that engage, convert, and retain customers. As Koala’s Lifecycle Marketing Manager, you’ll support the planning, execution, and optimization of customer lifecycle and acquisition marketing initiatives across digital channels. You’ll bring strategic thinking, data‑informed decision‑making, and creative problem‑solving to enhance campaign performance and business growth.

This is an individual contributor role that plays a key part in campaign execution, segmentation, and performance optimization, collaborating across teams to deliver measurable results.

• Own end‑to‑end lifecycle marketing strategy and execution to drive acquisition, activation, retention, and reactivation.
• Build and optimize customer journeys (welcome/onboarding, win‑backs, upsell triggers, partnership campaigns) and expand beyond email/SMS into additional channels where it makes sense.
• Develop segmentation and targeting by lifecycle stage, contact type, and behavioral data to improve relevance, engagement, and LTV.
• Plan, launch, and optimize campaigns through structured testing (hypothesis‑driven experiments) and ongoing performance iteration.
• Own campaign operations from brief to launch—setup, testing, QA, deliverability, and compliance best practices.
• Partner cross‑functionally to ensure accurate setup, tracking, attribution, and measurement within CRM and analytics tools.
• Monitor lifecycle KPIs (activation, retention, engagement, LTV) and report insights, trends, and recommendations to stakeholders.
• Support clinic onboarding and launch coordination, partnering with Sales, Account Management, and vendors to ensure smooth go‑to‑market execution.
• Collaborate on B2B co‑marketing initiatives and cross‑promotions with partners and merchants, ensuring brand alignment and compliance.
• Own promo code strategy and operations across campaigns and partnerships—creating, auditing, tracking, and analyzing performance to optimize redemption and ROI.
• Monitor competitive promotions and recommend offer and messaging adjustments based on performance and market dynamics.
• Lead creative collaboration by writing strong briefs and partnering with Creative to deliver high‑quality copy, landing pages, and lifecycle assets that reflect customer insights and product updates.
• Share learnings and best practices to improve campaign performance and enable consistent execution across the team.

• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent practical experience).
• A minimum of 3+ years of experience in lifecycle marketing and/or acquisition marketing across digital channels (email, SMS, and other owned channels).
• Hands‑on experience with marketing automation platforms such as Braze, Salesforce Marketing Cloud, MoEngage, or Iterable.
• Proven ability to build and optimize customer journeys using segmentation, behavioral targeting, and personalization to drive activation, retention, engagement, and LTV.
• Hands‑on experience with a marketing automation platform such as Braze, Salesforce Marketing Cloud, Iterable, MoEngage, or similar (required).
• Strong analytical and optimization mindset—comfortable interpreting performance data, forming hypotheses, running tests, and iterating based on results.
• Experience measuring and reporting lifecycle performance, including email/channel metrics and KPIs like activation, retention, engagement, and LTV.
• Strong…