Director, Digital Strategy

Our team members enjoy competitive salaries, a well-rounded benefits package, generous paid time off (including 25 holidays, vacation, and sick leave), and an array of professional development opportunities. We’re always looking to add to our team of more than 3,000 dedicated professionals who are leading online education worldwide with transformative digital solutions – personalized to every student.
* Own and drive the vision, strategy, budget, and overall long-term digital roadmap to deliver on the organization’s brand and financial growth goals
* Own all aspects of vendor management for website development, including developing event management tools, customer/user forums, and eCommerce
* Develop CRM program strategy and segmentation, and oversee execution including full-funnel lead generation/nurturing strategy for national B2C and B2B audiences
* Ensure that the brand experience and messaging is integrated and consistent across all digital touchpoints
* Develop strategic recommendations to inform marketing strategy by analyzing performance metrics including project and campaign analytics, brand metrics, web analytics, and overall return on investment for digital marketing initiatives
* Partner with cross-functional teams to develop relevant messaging for new upgrades and/or changes to external facing systems (user experience) and digital marketing solutions for products and services
* Lead and manage assigned direct reports for continual improvement in efficiency and effectiveness of the group, as well as ensuring team members have access to professional growth within the organization
* Serve as the digital marketing subject matter expert, keeping the marketing team and key stakeholders informed of emerging digital trends, developing perspectives, and insights on how those trends impact our core strategies and offerings
* Meet professional obligations through efficient work habits such as, meeting deadlines, honoring schedules, coordinating resources and meetings in an effective and timely manner, and demonstrate respect for others
* All work responsibilities are subject to having performance goals and/or targets established
* Bachelor’s degree; or equivalent combination of education and relevant experience
* Master’s degree, preferred
* 10+ years marketing experience
* Business management, strategic marketing planning, digital marketing
* 5+ years supervising, managing, and/or leading others with demonstrated increase in responsibilities
* Knowledge of digital channels, specifically web, eCommerce, Email/CRM, digital marketing, and developing integrated marketing plans
* Ability to analyze complex data sets, and develop insights and recommendations, plans of action, and formulate alternative resolutions and improvements
* Ability to work with and through people to establish goals, objectives, and action plans
* Ability to meet deadlines and handle diverse tasks simultaneously using prioritization and delegation
* Demonstrated interpersonal and leadership skills
* Excellent verbal and written communication skills
* Excellent project management skills
* Excellent leadership capabilities, including the ability to work effectively with and influence team members, management, clients and other external groups
* Strong abilities in strategic and innovative thinking processes
* Ability to make sound decisions and recommendations within established guidelines
* Ability to organize, prioritize, and meet aggressive deadlines
* Frequency of travel:  Frequent travel is required for meetings, trainings, and conferences; location may vary and may require overnight stays
* Light physical activities and efforts required working in an office environment

View our competitive benefits package, visit our page.
** About Florida Virtual School
** We believe people thrive when they’re given freedom, trust, and the opportunity to make a difference. That’s why we empower our talented instructors and dedicated support staff with something unique—equal parts flexibility and support. With opportunities at  , and , we inspire students to believe the sky’s the limit and support schools across the nation.
** Our Commitment
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