Google Tag Manager; GTM Specialist; Volunteer

The “Source of Truth” for Our Impact Data

Position:Volunteer Google Tag Manager (GTM) Specialist
Duration:Project-Based / Ongoing
Location:100% Remote (Global)
Commitment:Flexible (Est. 3-5 hours per week)

Are you the person who knows that “data is only as good as the tracking”? Can you debug a fired trigger in your sleep? We need a Tracking Architect to ensure we truly understand our impact.

Go With Fund .org is seeking a technical
Volunteer GTM Specialist
to join our Marketing & Tech team. We have traffic (thanks to our Google Ads Manager), but we need YOU to tell us what that traffic is doing. You will implement, test, and maintain the tracking infrastructure that powers our decisions.

We are a non-profit building a
free, open-source, AI-powered ecosystem
. We are data-driven. We don’t want to guess how many volunteers signed up or how many donors contributed—we want to know exactly how it happened.

You will bridge the gap between our Website (Word Press/Next.js) and our Analytics tools (GA4/Google Ads).

• Audit & Architect GTM:🕵️♂️ Review our current GTM container. Clean up messy tags, organize naming conventions, and implement a robust tracking strategy.
• Implement Advanced Tracking:🎯 Set up conversion tracking for key actions:
  Volunteer Application Form submissions, Donation success pages, Button clicks, and Video plays.
• Connect the Tools:🔗 Ensure GTM is perfectly passing data to
  Google Analytics 4 (GA4),
  Google Ads
  , and potentially the
  Meta Pixel
  .
• Server-Side Tagging (Bonus):☁️ If you have the skills, help us explore server-side GTM for better data privacy and accuracy.
• Collaborate with Developers:💻 Work with our Frontend Developers to ensure the Data Layer is pushing the right events and variables for you to capture.
• Debug & troubleshoot:🛠️ Fix tracking issues. If a conversion isn’t counting, you are the detective who solves the case.

You sit at the intersection of Marketing and Engineering.

• You speak “GTM”:Triggers, Variables, The Data Layer, and Custom HTML tags are your second language.
• You know GA4:You understand how to feed data into the new Google Analytics environment.
• You have basic Coding Knowledge:You can read and understand basic JavaScript/HTML/CSS (even if you aren’t a full developer) to implement tracking scripts.
• You are Precise:You know that a single typo in a tracking s everything. You test your work in “Preview Mode” religiously.
• You want to solve a puzzle:You enjoy the logic game of setting up complex tracking scenarios.

• Niche Expertise:Show future employers that you have handled a complex, real-world GTM implementation.
• High-Impact Data:Your work will directly tell us which marketing channels are working, influencing where we spend our time and money.
• Tech Stack Exposure:Work alongside professional developers and marketers.
• A Powerful Endorsement:Earn a specific recommendation highlighting your technical marketing implementation skills.
• Community:Join a team that values accuracy and truth in data.

If you can untangle a GTM container and turn clicks into clear data, apply now!