Customer Growth Manager

Customer Growth Manager page is loaded## Customer Growth Manager locations:
20F The Globe Towertime type:
Full time posted on:
Posted Todayjob requisition :
RAt Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.##
** Job Description
** The Customer Monetization Manager is responsible for developing and executing programs that drive incremental revenue from the existing customer base through upsell, cross-sell, usage stimulation, and other monetization levers. This role uses behavioral and value segmentation to craft offers and campaigns that increase ARPU, while ensuring alignment with overall lifecycle and commercial goals.
Focus Areas:  - Monetization of the base through upsell, cross-sell, and bundling strategies  - Drive product penetration and usage of value-added services  - Segment customers by value, behavior, or product usage to tailor monetization efforts  - Work closely with pricing, product, and channel teams to bring offers to life  - Monitor program performance and recommend data-driven adjustments
** 1. Strategy Development
** Co-develops monetization strategy with Product, Pricing, and Analytics. Aligns offers with business revenue goals and CLM priorities.
** 2. Program Design & Ownership
** Designs revenue-generating offers in consultation with Product, Pricing, Analytics, and Digital Growth teams. Ensures offer feasibility and integration across digital and retail.
** 3. Campaign Execution & Integration
** Works with Digital and Channel teams to deploy monetization campaigns. Collaborates with Analytics to track performance and recommend real-time optimizations.
** 4. Lifecycle Calendar Governance
** Aligns monetization offer rollouts with lifecycle events and other campaigns through joint planning with CBM and Digital Growth teams.
** 5. Insight & Data Utilization
** Works with Analytics to identify revenue pockets using segmentation, usage patterns, and uptake rates. Co-develops dashboards to monitor performance.
** 6. Test & Learn Ownership
** Designs offer and pricing tests in partnership with Pricing, Product, and Digital. Iterates based on insight reviews with CLM and Analytics.
** 7. Performance Tracking & Optimization
** Tracks incremental revenue impact and campaign ROI. Works with Analytics and Digital to fine-tune campaigns in real time.
** 8. Customer Lifetime Value (CLV) Focus
** Focuses on growing ARPU and maximizing revenue yield per user in coordination with CLM and Financial Planning teams.
** 9. Team Leadership
** Individual contributor; collaborates actively across Product, Analytics, Digital, and CLM.
** Equal Opportunity Employer
** Globe’s hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants.
Globe’s Diversity, Equity and Inclusion Policy Commitment can be accessed

Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.

Globe Telecom, Inc. (Globe) is the leading Telecommunications company in the Philippines and the purveyor of the Filipino digital lifestyle. We provide cellular, broadband and mobile data services by focusing on enriching our content offerings amid customers' growing preference for multimedia platforms across multiple screens and devices. We want to enrich lives through communications by simplifying technology, so that we bring customers closer to what matters most.

Globe was also recognized as one of the Top companies to work for in Asia by Asia Corporate Excellence & Sustainability (ACES) Awards and Best Employer in the Telco category by Stevie’s New York.

Our principal shareholders are Ayala Corp. and Singtel, both industry leaders in their respective countries and in the region. We are also a member of Bridge Alliance, Asia Pacific's leading mobile alliance of 36 mobile carriers.

Purpose
* In everything we do, we treat people right to create a Globe of Good.
* Vision*We see a Philippines where families' dreams come true, businesses flourish, and the nation is admired.
* Mission*We create wonderful experiences for people to have choices, overcome challenges, and discover new ways to enjoy life.
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