Head of Brand & Channels; YouTube-first

Role Mission:

Mission: Build and own a You Tube-first content engine that reliably converts views into qualified email subscribers and ultimately into revenue. You will turn the founder’s ideas, IP, and personality into a scalable media + email funnel that compounds every month. Your success is measured by one simple question:

"Are we growing qualified email subscribers, You Tube views/subs, and downstream pipeline every month—profitably?"

We are not looking for a social media manager.

We are looking for a channel owner
—someone who has actually grown a You Tube ecosystem to meaningful scale and knows how to tie content performance to business outcomes.

As the Head of Brand & Channels
, you will own the strategy, programming, packaging, experimentation, analytics, and funnel integration for all content. You run a small but high-performing pod (editors, clippers, thumbnail designers, distribution operators). You will partner directly with the founder to translate vision → content → growth → revenue.

This is a high-ownership, high-autonomy role. You bring the machine; the founder brings the ideas and approvals.

Who We Are:

Single Grain is an award-winning digital marketing agency founded by Eric Siu, specializing in paid media, SEO, creative content, CRO, and more. We help remarkable companies like Amazon, Uber, and Salesforce grow their businesses through data-driven digital marketing strategies. Our team is obsessed with staying ahead of the curve, creating innovative strategies, and executing with precision. As part of Single Grain, you’ll be working across multiple exciting platforms, including the Leveling Up and Marketing School brands (190k subs and 11k subs, respectively), each offering dynamic content to educate businesses and entrepreneurs.

About the Role:

As the Content Strategist for Single Grain
, Leveling Up
, and Marketing School
, you will lead content strategy and execution across various touchpoints. You’ll own the strategy for social channels, virtual events, and the 10k-subscriber Leveling Up AI-marketing focused newsletter.

You will collaborate closely with writers, paid media managers, social media managers, and editors to drive content excellence across all platforms. You should be obsessed with content creation, staying ahead of digital trends, and helping push the Single Grain brand forward in the digital marketing space.

• Content Strategy Ownership: Own and drive the longform content strategy for Single Grain’s 190k subscriber Leveling Up You Tube Channel and the Marketing School Podcast (330k monthly listener podcast) and You Tube channel
  , as well as the 10k subscriber Leveling Up newsletter
  . Ensure the content aligns with brand goals, audience engagement, and company objectives.
• Own end-to-end content calendar: Across You Tube long-form, shorts, Linked In, X, IG/Tik Tok, Threads.
• Packaging (hooks, titles, thumbnails) - write hooks, cold opens, title directions. Direct thumbnail designers with clear emotional/story-based briefs. A/B test thumbnails and headlines and update based on performance.
• You Tube Team Leadership: Lead a team of 5 editors, 1 social media manager, and 1 designer to produce driving viewership and e-mail signups. Analyze performance data and iterate consistently for maximum growth. Hold weekly syncs with team to direct, unblock, and optimize.
• You Tube Strategy & Execution: Create the strategy behind the Leveling Up longform content, including creating video concepts, drafting scripts, concepting thumbnail designs for designers to execute on, and booking studio time for Eric to record content.
• Webinar Development & Execution: Lead the creation of webinar topics, manage logistics, and collaborate with internal teams on email follow-ups. You’ll ensure that all webinars run smoothly, from the initial setup to post-event analysis.
• Newsletter Management: Own the content topics behind the Leveling Up newsletter, focusing on providing writers with the best possible AI-focused marketing topics that resonates with the 10k-subscriber base to drive conversions for the company. Curate content, track performance, and optimize engagement.
• Collaboration…