VP, Marketing Agent - UHC

Overview

At United Healthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and optimized. Ready to make a difference? Join us to start Caring. Connecting. Growing together.

The VP, Marketing Agent Experience will lead the team responsible for delivering marketing and communications to our agent, agency, broker, consumer, member and policy audiences in support of our Agent & Agency partnerships and relationships. The VP is accountable for effective and efficient creation of a value prop and value story, outreach that supports partnership goals, thought leadership, agent brand health and support, agent growth and retention, digital adoption and engagement, and positive agent experience.

This role should demonstrate a solid understanding of the Government Programs and Agent relationship and/or Insurance products with expectations to partner collaboratively across UHC enterprise teams to deliver on strategies. The role requires a leader who can guide the team to deliver quality performance through day-to-day accountabilities, quick adjustments, policy changes, content creation and relationship building while accelerating the pace of new marketing innovations, setting the stage for transformation.

• Lead a team of experienced marketers to deliver impactful campaigns and content at-scale that support business goals:

• Develop, translate, and execute cohesive, consumer and business centric marketing strategies that accelerate UHC's market leading growth across the distribution model
• Develop a vision and strategy to deliver a distinctive, best-in-class agent value prop and story, and accompanying experience that fosters agent loyalty and creates UHC brand ambassadors through the development and delivery of innovative, differentiated programs that enable agent engagement and increase satisfaction
• Oversee omni-channel marketing and ensure the voice/needs of the audience is reflected in the work
• Build and execute a continuous marketing and influencer strategy to maximize agent engagement, information sharing and maintain our status as carrier of choice among market peers
• Strategize external paid media campaigns to optimize organic growth goals as well as reputation and thought leadership
• Ensure deployment of compliant and compelling agent onboarding communications, ongoing proactive agent marketing, website content / campaigns / newsletters, and collateral
• Onsite presence for major industry conferences
• Anchor to end-to-end agent experience management, developing orchestrated campaign journeys to optimize moments that matter and/or hot topics
• Lead the marketing staff through coaching, developing and training opportunities

• Enhance sales tools and processes to support improved member retention and deliver a more seamless member experience from the time of enrollment to active plan coverage.
• Shape and implement modern, best in class training program materials that enable agents to represent UHC products proficiently and competently in the marketplace.
• Reimagine, create and make available agent toolkit materials and tools based on agent feedback and annual needs
• Serve as a sponsor of Marketing Evolution work, transitioning the team to the Adobe suite of campaign tool
• Model and encourage use of Marketing Way tools and capabilities
• Champion a digital-first approach, leveraging behavioral science to create effective calls to action, and incorporating a multi-cultural and 3rd party business lens to all work
• Develop and manage KPIs and reporting of results to stakeholders; use KPIs to prioritize initiatives and determine new opportunities
• Establish measurement and reporting initiatives to inform future campaigns and communications

• Collaborate with Sales, Local, Agent leadership to demonstrate support of and progress against their goals
• Develop, manage and maintain relationships with Legal, Creative, Digital, Advocacy, and more teams to align on co-developed consumer outreach strategies as well as personalized agent content and campaigns
• Ensure optimized vendor relationships for creative, media, website and translation capabilities

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

• 10+ years of experience working in a complex matrixed environment preferably within strategic marketing, member experience, and/or growth leadership
• 7+ years people management experience
• Proven success in the development of strategic marketing plans tied to business goals and execution of innovative…