Sr. Product Marketing Manager

Position Description

Ata Glance

Legrand
has an exciting opportunity for a Sr. Product Marketing Manager to join the Audio Video Division in Minnetonka, MN
. The Senior Product Marketing Manager drives strategy, positioning, messaging, and competitive differentiation for assigned product categories while supporting sales enablement and integrated marketing efforts. Serving as a cross-functional bridge between Product, Marketing Communications, Sales, Digital Experience, and Training, this role leverages customer, market, and competitive insights to shape go-to-market strategies and influence the product roadmap, including connected solutions and RMM opportunities.

As a senior team member, the role also champions best practices, identifies process improvements, and mentors junior colleagues to support team growth and performance.

• Support the development of product roadmaps with Product Management, identifying new opportunities in connected solutions and RMM.
• Design and conduct market research and VOC activities to uncover trends, customer needs, and market gaps.
• Help inform market sizing and provide actionable insights to guide new product opportunities.
• Monitor industry and competitor trends and translate insights into clear positioning and messaging.
• Develop strong value propositions, positioning, and messaging frameworks that resonate with target audiences.

• Build integrated marketing plans in partnership with Marketing Communications and channel teams.
• Work closely with Mar Comm partners to plan and guide the development of content and tools for all stages of the funnel, including thought leadership, webinars, videos, collateral, ROI models, and case studies.
• Provide direction for product-related web content and offer feedback to enhance digital tools and user experience.
• Represent the brand in customer interactions, trade shows, and live events, translating technical details into clear, customer-focused benefits.

• Support the sales team by providing expertise on product positioning, differentiation, and available tools.
• Partner with Sales and Mar Comm to ensure internal sales tools such as training materials, competitive briefs, FAQs, and guides are developed and kept up to date.
• Collaborate with Sales to help equip and motivate the salesforce with success stories, reference material, and resources.
• Assist with product lifecycle communications, including pricing updates and product phase-outs.

• Help implement best practices and process improvements across the team.
• Mentor and coach junior team members, promoting a collaborative and growth-focused environment.
• Engage with key partners and customers to support market share growth and strengthen brand presence.

Education: Bachelor’s degree in Marketing, Engineering, or related technical field; MBA preferred.

Experience:

• Minimum of seven (7) years in product marketing, product management, or related area.
• Familiarity with CRM tools (, SAP), budget management, Agile, or Design Thinking is a plus.
• Experience with connected solutions, IoT, or remote monitoring and management strongly preferred.

Skills/Knowledge/Abilities:

• Strong ability to analyze data and extract actionable market insights.
• Skilled at translating trends and research into strategies and recommendations.
• Experienced in conducting VOC and market research and informing market sizing.
• Effective communicator with strong storytelling skills to simplify complex topics.
• Collaborative mindset with the ability to work cross-functionally.
• Experience mentoring or guiding less experienced team members.
• Organized with strong project management skills to manage multiple priorities.
• Customer-focused with a proactive, problem-solving approach.
• High level of professionalism and discretion.

• General office environment with periodic trade show travel (up to 20%).
• Must be able to stand for extended periods and lift up to 25 lbs. during event setups.
• Local and occasional long-distance travel as needed.

Salary Range: $120,000-$140,000 annually

About Legrand

Legrand is the global specialist in electrical and digital building infrastructures. Our comprehensive offering of solutions for residential, commercial, and data center markets makes us a benchmark for customers worldwide. We harness technological and societal trends with lasting impacts on buildings with the purpose of improving life by transforming the spaces where people live, work, and meet with electrical and digital infrastructures and connected solutions that are simple, innovative, and sustainable.

Legrand is a global, publicly traded company listed on the Euronext (Legrand SA EPA: LR). For more information, visit

About Legrand North and Central America

Legrand, North & Central America (LNCA) is a leader in the AV, Lighting & Controls, Electrical, and Data Center markets. LNCA offers comprehensive medical, dental, and vision…