Channel Marketing Manager

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The Channel Marketing Manager is responsible for leading the integrated marketing initiatives across Distribution, Reseller, and Strategic Partner Accounts. This role will directly oversee our Channel Marketing Account Managers, providing strategic guidance, elevating execution, and driving marketing effectiveness. This individual will serve as the strategic point of contact between sales, product, and marketing, ensuring our team is aligned, efficient, and focused on increasing partner engagement, program ROI, and demand generation.

• Lead the development and execution of integrated marketing strategies for key partner and reseller accounts.
• Use customer journey insights to align marketing with sales objectives and revenue goals.
• Represent the marketing team in customer-facing meetings and events; build trusted relationships with partner stakeholders. Understand how these customers go to market and tailor programs around their strengths.

• Manage and mentor Channel Marketing Account Managers to ensure high performance, strategic thinking, and timely execution.
• Remove roadblocks, drive efficiency, and implement scalable processes that allow the team to deliver more with less bandwidth strain.
• Foster a collaborative, feedback-driven team culture.

• Partner with Sales Leadership to share account marketing performance, insights, and growth opportunities.
• Collaborate closely with Product, Creative, Events, and Marketing Communications to align priorities and messaging.
• Serve as the marketing liaison for internal teams and ensure seamless communication around campaigns and deliverables.

• Create streamlined workflows, tools, and templates to simplify execution and improve visibility into results.
• Monitor, measure, and report on marketing program performance, ROI, and optimization opportunities.
• Recommend and implement systems that improve marketing operations across the channel ecosystem.

• Work with internal teams to adapt and personalize pre-existing sales and marketing content for use with key channel partners.
• Ensure that events and content align with broader campaign themes and customer needs.
• Leverage digital marketing platforms to amplify reach and impact.

• BA in Marketing, Communications or related field with 3-5 years’ experience in channel marketing, product marketing and/or brand and content marketing; or combination of relevant education and experience.
• 3-5 years of management experience.

• Strategic thinking with strong understanding of B2B channel dynamics, partner marketing and customer engagement.
• Natural leader who can coach a team and bring clarity to complex projects.
• Cross-functional collaborator who thrives in a fast-paced environment with many moving parts.
• Strong creative marketing skills
  - Ability to take initiative, develop and seek out creative and innovative ideas.
• Project management – Must be comfortable handling multiple projects and initiatives simultaneously and have the ability to prioritize workload and meet deadlines.
• Excellent verbal, written & presentation communication skills.
• Strong listening skills with the ability to translate concepts into deliverables.
• Strong interpersonal and leadership skills. Ability to effectively interface at all levels.
• Ability to translate trends, tools and intel into actionable marketing recommendations.
• Attention to detail.
• AV industry or IT experience and basic understanding of core channels.
• Must be available for extended, varied work hours based on business need.

• Experience working cross-functionally across IT, AV, Sales, or channel-based reseller sales models.
• Strong analytical skills – ability to pull insights from campaign performance data to drive decisions.
• Strong communication, presentation, and relationship-building skills.
• Proven…