Sr. Product Marketing Manager

Sr. Product Marketing Manager

Legrand (North America) is a global specialist in electrical and digital building infrastructures, offering a comprehensive range of solutions across residential, commercial and data center markets. The Audio Video Division in Minnetonka, MN seeks a senior professional to lead product marketing strategy for its product portfolio.

Position:
Sr. Product Marketing Manager

Location:

Minnetonka, MN

Employment Type:

Full‑time

Seniority:
Mid‑Senior level

Job Function:
Marketing and Sales

The Senior Product Marketing Manager drives strategy, positioning, messaging, and competitive differentiation for assigned product categories. The role supports sales enablement and integrated marketing efforts, acting as a bridge between Product, Marketing Communications, Sales, Digital Experience and Training. النشاط يستغل بيانات العملاء والسوق والمنافسة لتشكيل استراتيجية التسويق وتأثير خارطة الطريق للمنتج، خاصة للحلول المتصلة وحلول RMM. الدور يروج لأفضل الممارسات، يحدد تحسينات العمليات ويم‍य إرشاد الزملاء الجدد.

• Support the development of product roadmaps with Product Management, identifying new opportunities in connected solutions and RMM.
• Design and conduct market research and VOC activities to uncover trends, customer needs and market gaps.
• Help inform market sizing and provide actionable insights to guide new product opportunities.
• Monitor industry and competitor trends and translate insights into clear positioning and messaging.
• Develop strong value propositions, positioning and messaging frameworks that resonate with target audiences.

• Build integrated marketing plans in partnership with Marketing Communications and channel teams.
• Provide direction for product‑related web content and offer feedback to enhance digital tools and user experience.
• Represent the brand in customer interactions, trade shows and live events, translating technical details into clear, customer‑focused benefits.

• Support sales with expert product positioning, differentiation and available tools.
• Partner with Sales and Mar Comm to develop and maintain internal sales tools such as training materials, competitive briefs, FAQs and guides.
• Collaborate with Sales to equip the salesforce with success stories, reference material and resources.
• Assist with product lifecycle communications, including pricing updates and product phase‑outs.

• Implement best practices and process improvements across the team.
• Mentor and coach junior team members, fostering a collaborative and growth‑focused environment.
• Engage with key partners and customers to support market share growth and strengthen brand presence.

Education: Bachelor’s degree in Marketing, Engineering or a related technical field; MBA preferred.

• Minimum of seven (7) years in product marketing, product management or related area.
• Knowledge of CRM tools (, SAP) and budget management, Agile or Design Thinking is a plus.
• Experience with connected solutions, IoT or remote monitoring and management strongly preferred.

• Strong ability to analyze data and extract actionable market insights.
• Skilled at translating trends and research into strategies and recommendations.
• Experienced in conducting VOC and market research and informing market sizing.
• Effective communicator with strong storytelling skills to simplify complex topics.
• Collaborative mindset with the ability to work cross‑functionally.
• Experience mentoring or guiding less experienced team members.
• Organized with strong project management skills to manage multiple priorities.
• Customer‑focused with a proactive, problem‑solving approach.
• High level of professionalism and discretion.

• General office environment with periodic trade show travel (up to 20ודה).
• Must be able to stand for extended periods and lift up to 25 lbs during event setups.
• Local and occasional long‑distance travel as needed.

Salary Range: $120,000‑$140,000 annually

Equal Opportunity Employer