Senior Account-Based Marketing Specialist

Join Canon Medical Informatics as a Senior Account-Based Marketing Specialist and play a key role in shaping our advanced visualization portfolio’s market success. In this position, you will lead account-based marketing initiatives, drive go-to-market strategies, develop impactful content, and ensure our solutions are market-ready. You’ll be instrumental in executing product launches, strategic account programs, sales enablement, digital communications, and customer engagement initiatives—delivering results with clarity, consistency, and operational excellence.

• Own the enterprise ABM strategy for priority accounts, aligning programs to revenue objectives and long-term growth initiatives
• Architect and lead multi-stakeholder engagement strategies spanning executive, clinical, technical, and financial decision makers
• Develop ABM plays including:
  • Custom demos and tailored presentations
  • Executive engagement activities
  • Event-based activations and programs
  • Pursuit plans in partnership with Sales leadership
• Produce customer success stories, proof points, ROI narratives, and other content assets that deepen engagement with priority accounts
• Lead development and execution of GTM plans and deliverables for new products, major enhancements, and market releases
• Govern the GTM checklist, readiness milestones, and cross-functional alignment across Product, Sales, Clinical, and Events teams
• Develop clear value propositions, messaging frameworks, and narrative structures tailored to diverse audiences
• Coordinate creation of launch materials including brochures, sales presentations, FAQs, objection handling tools, playbooks, and campaign assets
• Deliver internal enablement and launch readiness updates to Sales, Business Development, and Clinical teams

• Create and maintain sales enablement tools including playbooks, messaging guides, demo scripts, workflow guides, and competitive differentiation materials
• Ensure alignment across Sales, Clinical, Business Development, and Events regarding messaging, positioning, and activation timelines
• Support teams with content and materials that elevate customer conversations and improve sales readiness

• Develop customer success stories, case studies, and testimonials that highlight meaningful clinical, operational, and business outcomes
• Coordinate peer-to-peer content development, speaker identification, and programs that support educational and engagement initiatives

• Own digital content strategy and execution for product launches, ABM, and customer communications, overseeing external partners and freelancers across Linked In, web, and Pardot. Ensure consistent, on-brand messaging through strong governance of channels, workflows, and quality standards across all digital touchpoints.

• 12+ years of progressive marketing leadership experience in B2B marketing within enterprise healthcare IT software.
• 10+ years designing and leading enterprise ABM strategies in complex, multi-stakeholder sales environments
• Demonstrated success in go-to-market planning, and commercialization.
• Experience creating clear, compelling messaging for clinical, technical, operational, and executive audiences

• Experience managing freelancers, agencies, or contract resources
• Experience in B2B marketing in healthcare, medical technology, and/or enterprise software industries

• Adaptability/Flexibility - Adapts to change, is open to new ideas, takes on new responsibilities, handles pressure, adjusts plans to meet changing needs.
• Communication - Communicates well both verbally and in writing, creates accurate and punctual reports, delivers presentations, shares information and ideas with others, has good listening skills.
• Creativity/Innovation - Generates new ideas, challenges the status quo, takes risks, supports change, encourages innovation, solves problems creatively.
• Results Focus - Targets and achieves results, sets challenging goals,…