Marketing & Communications Specialist

Location: Afton

GEA Group, founded in Germany in 1881, is a global leader in engineering solutions, serving industries such as food and beverage, pharma, dairy, and more. With over 18,000 employees worldwide and a strong U.S. presence since 1929, GEA combines the heritage of a well-established company with the innovation of a forward-thinking industry leader. At GEA, we’re not just building equipment, we’re building lasting careers with an average employee tenure range from 5 to over 11+ years, reflecting the strong culture, growth opportunities, and support we provide.

Responsibilities / Tasks

• Start strong – Medical, dental, and vision coverage begins on your first day

• Recharge and refresh – Enjoy 12 paid holidays
  , including a flexible floating holiday, and 136 hours of PTO to relax or explore

• Invest in your future – A 7% 401(k) employer match helps grow your retirement savings faster

• Keep learning – Take advantage of tuition reimbursement to further your education or skillset

• Live well – Our wellness incentive program rewards healthy habits

• Get support when you need it – Access to a confidential Employee Assistance Program for personal or professional guidance

• Save smart – Flexible Health Savings and Spending Accounts to manage out-of-pocket expenses

GEA Group, located in Hudson, WI, is seeking a Marketing & Communications Specialist to support the local execution of global and regional marketing strategies for the Nutrition Plant Engineering (NPE) division in North America.

The Marketing and Communications Specialist plays a key role in adapting global campaigns to the local market, coordinating country‑level activities, and supporting commercial initiatives while working closely with global/regional marketing teams, sales, and internal communications. The ideal candidate brings previous experience in B2B environments, a passion for flawless execution, and the ability to manage multiple projects simultaneously.

Roles And Responsibilities:

Marketing Execution & Localization:

• Adapt and execute global and regional marketing campaigns, ensuring their relevance for the local market.

• Support local product launch and go‑to‑market activities in coordination with sales and global marketing.

• Ensure proper application of corporate brand guidelines across all local materials.

Events, Trade Fairs & Customer

Activities:

• Coordinate logistics and support the execution of local trade fairs, exhibitions, webinars, and customer events.

• Manage vendors and support the commercial team in demand‑generation activities.

Content Creation & Storytelling:

• Create and adapt local content (copy, presentations, marketing collateral) based on global and regional guidelines.

• Manage updates and maintenance of local country pages on the corporate website.

• Collect and develop customer success stories and local testimonials.

Internal Communications Support:

• Adapt and distribute global/regional internal communications relevant to the country.

• Collaborate with the internal communications team on local initiatives.

Collaboration & Stakeholder Relations:

• Work closely with global and regional marketing teams, sales, communications, and external service providers.

• Provide operational support for strategic initiatives led by global or regional teams.

Planning & Reporting:

• Contribute to the annual marketing planning process.

• Prepare reports on campaigns, events, and content performance for regional and global teams.

Your Profile / Qualifications

Profile And

Qualifications:

• Bachelor’s degree in marketing, Communications, Business, or related fields.

• 3+ years of experience in marketing and communications roles, preferably in B2B or industrial sectors.

• Experience in campaign execution, event coordination, and content creation/adaptation.

• Basic to intermediate knowledge of digital marketing and website/content management.

• Strong communication, planning, and project‑coordination skills.

• Ability to work with multiple teams and manage external vendors.

• Experience with CRM platforms (e.g., SAP) is a plus.

• Basic design skills (e.g., Canva, Adobe, or Figma) is a plus.

The typical base pay range for this position at the start of employment is expected to be between $60,000.00 - $80,000.00 per year.…