Coordinator Digital Communications Job Le Sueur Minnesota USA,Marketing / Advertising / PR

Location: Le Sueur

Purpose of Job

This position is responsible for supporting the Marketing & Communications supervisor and director in planning and implementing various forms of marketing, communications and digital media to support strategic business priorities for the Ridgeview system entities. Additional responsibility for directly supporting marketing, communications and outreach services for Ridgeview Arlington and Le Sueur Campuses (including Nursing & Rehab Center, Sunrise Plaza).

Job Functions

Develops and assists in the creation and implementation of digital/internet marketing tactics including inbound marketing, promotion, e-communication/e-commerce, web content curation, digital displays, mobile devices, SEO (Search Engine Optimization)/SEM (Search Engine Marketing), online advertising and social media marketing.

Supports the growth and increased awareness of the organization's services through the recommendation and development of web-based methods and technologies

Provides ROI analysis of and reports for online campaign strategies and supporting promotional tactics.

Manages content and maintains information architecture/structure for organizational websites.

Develops and implements marketing plans and tactics - including outreach - to grow awareness and utilization of Ridgeview Arlington and Ridgeview Le Sueur campus services.

Meets organizational and departmental objectives, budgets and timelines.

Assists in maintaining a consistent brand image through all messaging, marketing, promotional tactics and events.

Performs other duties as assigned.

Minimum Education/Work Experience

Bachelor's degree in Communications or Marketing
5+ years of related experience
Experience with SEO/SEM, HTML;
Google+, Facebook, Twitter, Instagram (social media platforms), Linked In/Indeed (recruiting platforms)
Word Press, blog/content hub development and email marketing, website and social media content development.
Experience with desktop publishing/InDesign/Digital graphics design

Preferred Qualifications

Google AdWords certification, Google Analytics certification
Photography

Knowledge/Skills/Abilities

Strong writing and verbal communication skills
Social media, mobile and content development skills
Strong attention to detail
Ability to build relationships internally and externally
Ability to multi-task
Ability to build strong working relationships at all levels
Ability to analyze campaign analytics and prepare reports as requested
Ability to communicate in the English language for effective written and verbal correspondence in order to complete job functions as mentioned above.

Cognitive/Mental Demands

Time Awareness - Continuous
Writing - Continuous
Initiation of Work - Continuous
Memory - Continuous
Receptiveness to Change - Frequent
Reasoning - Continuous
Required Sequences in Work - Occasional
Problem Solving - Continuous
Attentiveness Duration - Continuous
Social Interactions - Continuous
Mathematical Aptitude - Frequent
Conflict Management - Continuous
Reading - Continuous
Detail Oriented - Continuous

Compensation

Many factors are taken into consideration when determining compensation such as: the requirements of the position, experience, education, knowledge, and skills along with location and internal equity. Pay listed does not include any shift, weekend, or other differentials.

Benefits

Ridgeview strives to provide comprehensive and market competitive benefits to meet the needs of our employees and their families.

to view the benefits available.

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