Account Executive

Account Executive at Hot Dish Advertising

Since naming ourselves after the popular Minnesota staple, hotdish, we’ve served up the right blend of savvy strategy, smart creative, and unprecedented results for our franchise brands. We would not have become authorities on franchise development marketing if we weren’t willing to take risks, be resilient, and do what we love. That’s the core of our culture. We care about the work we do, the way we do it, and who we do it for.

• Passionate about our clients, our team and the work we produce.
• Curious to learn more, improve skills, use new programs, open to change and test new creative solutions to help our clients achieve their goals.
• Smarty Pants to challenge what has been done before and prove out a better solution that delivers results.
• Playing to win by willing to hustle and politely persist to meet or exceed our goals.
• Respectful of everyone. Open minded to the needs of others and work to help improve along the way. Teaching and showing without judgment.
• Fun and thrive off partnering with other high-energy team members and clients.

• Our Account Executives are the face of our agency for our clients. They are the day-to-day contact for their clients and serve as the communications and strategy lead with guidance and oversight from their Account Director.
• Account Executives have a pulse on every aspect of their accounts – from digital campaign performance (cost per lead, lead quality percentage, cost per sale) to project status/needs and everything in between.
• Account Executives treat their clients’ businesses like their own and recognize opportunities to take the business to the next level while setting project timelines and ensuring that deadlines are met.
• They are building skills in marketing and communication, which they use to set the foundation for their clients’ marketing and media plans and ongoing account support.
• Account Executives initiate work with the internal teams by providing direction to the creative or media teams.

• Build long‑lasting, mutually beneficial relationships with clients and team members by:
  • Exhibiting our agency core values every day.
  • Being a strong, effective communicator in person, over the phone and in writing.
  • Recognizing new ideas or projects for clients where applicable to reallocate budget or win more client work.
  • Fostering a strong, open environment for collaboration across departments and projects.
  • Recognizing great work/effort across the agency.
• Serve as the day‑to‑day contact for clients and direct internal team regarding projects or direction by:
  • Writing creative and media briefs that set the team up for success with the necessary details of the project, and blog tickets that tie back to the overall strategy per client.
  • Leading internal and external meetings (project kick‑offs, project presentations, internal meetings, client status calls, etc).
  • When onboarding clients, preparing the meeting agenda and handouts, participating in the discussion, and taking detailed notes and next steps for the client and the agency.
  • Leading the process to obtain the digital/social/CRM account access.
• Provide strategic oversight on the accounts in which you manage by directing and disseminating information to your cross‑functional team members by:
  • Reviewing all project deliverables and providing thoughtful/critical feedback to ensure the work is aligned with the creative brief, media brief, job ticket, blog ticket or change ticket.
  • Noting feedback clearly in Workamajig and following the internal and client review process correctly.
  • Reviewing and analyzing SEMRush reports and providing recommendations for website optimizations based on the data.
  • Sharing client wins across the agency and documenting the success for a case study.
  • Collaborating with the Media Team to analyze lead data throughout the month to determine a path forward to improve client KPIs.
• Support Project Managers to work with cross‑functional leaders to assign resources and project timelines by:
  • Identifying the internal and external resources needed for the project at hand.
  • Educating the Project Manager about the project and…