Senior Digital Marketing Specialist

Hybrid role out of one of our office locations. Preferred candidate will be located in Philadelphia, PA, Indianapolis, IN, Minneapolis, MN, or Madison, WI.

We are looking for a skilled Digital Marketing Manager Generalist to join our Health, Learning, Research, and Practice Central Marketing Team. This new role is integral to developing and executing innovative digital marketing initiatives dedicated to driving engagement, generating leads, and reinforcing the success of our marketing campaigns. Combining strategic oversight with executional prowess, the ideal candidate will collaborate closely with marketing and product marketing professionals to both craft and implement effective channel strategies.

As both a B2B and B2C company, our marketing efforts are uniquely positioned to address the diverse needs of businesses and individual consumers alike. This dual focus allows us to develop tailored strategies that effectively engage different audiences, ensuring our campaigns are impactful and reach their intended goals across various channels.

If you possess a passion for data-driven decision-making, thrive in dynamic environments, and have a strong background in digital campaign/omnichannel management, this could be your next career step.

Strategy Development & Campaign Management:

• Oversee comprehensive marketing campaigns tailored to different funnel stages across multi-channel platforms, including digital advertising, email marketing, and webinars.
• Develop frameworks for audience targeting and segmentation using marketing platforms to ensure the precision of campaigns.
• Oversee up to 80 campaigns, blending evergreen and new program launches, ensuring quality, budget efficiency, and optimized performance.
• Manage search strategy, including both SEM and SEO initiatives, collaborating with an external vendor for execution to drive traffic growth and improve search visibility.

Cross-functional Collaboration:

• Partner with cross-functional teams, including product marketing and divisional marketing leads, to align marketing efforts and strategies with business goals.
• Act as a key communicator of marketing channel strategies, fostering clarity and alignment among stakeholders.
• Provide ongoing strategic support for webinars, ensuring seamless workflows from registration to follow-up.

Analytics & Continuous Improvement:

• Monitor key performance indicators across all digital channels, developing actionable insights to guide campaign optimization.
• Report on campaign performance regularly and deliver data-driven recommendations for boosting ROI and engagement.

Marketing Technology Utilization:

• Leverage platforms such as Demandbase, Domo, Conductor, ON24 and Google Analytics to track engagement, manage spend, and enhance channel performance.
• Optimize digital ad spend, track budgets in real time, and communicate expenditure trends to the marketing team.
• Utilize ABM (Account-Based Marketing) strategies to enhance targeting and capture the attention of high-priority accounts.
• Demonstrate a strong understanding of B2B and B2C key marketing KPIs to inform strategic decision-making and measure campaign success.
• Ability to be flexible in a very fluid and dynamic environment -- including dealing with changing processes and priorities
• Build trust with stakeholders across the organization – become one of the primary faces of our digital marketing team

Performs other duties as requested by the Supervisor.

• Educational Background: Bachelor’s degree in marketing, Business, or a related field.
• Experience: Minimum 5 years in marketing strategy and campaign management, with hands‑on experience using tools like Demandbase/6sense, Google Ads and Microsoft Ads.
• Technical Proficiency: Strong knowledge of ABM platforms, CRM systems (e.g., Salesforce), marketing automation tools (e.g., Marketo, Hub Spot) and search tools (e.g., Google, Bing, Conductor)
• Analytical
  
  Skills:
  
  Proven ability to analyze data, interpret results, and translate them into actionable strategies.
• Collaboration & Communication: Exceptional ability to partner with cross-functional teams and articulate complex concepts…