Product Marketing Manager

Overview

Miraclon is the home of FLEXCEL Solutions, which have helped transform flexographic printing for more than a decade. The technology, including the industry-leading FLEXCEL NX and FLEXCEL NX Ultra Systems, and FLEXCEL NX Print Suite that enables Pure Flexo™ Printing, maximizes on-press efficiency, delivers higher quality and overall best-in-class results. With a focus on pioneering image science, innovation, and collaboration with industry partners and customers, Miraclon is committed to the future of flexo and continues to be positioned to lead the charge.

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Position

Description:

Miraclon is a global technology company advancing the future of flexographic printing. We design and manufacture innovative digital imaging and plate solutions that help our customers produce high-quality, efficient, and sustainable packaging. With deep roots in imaging science and a strong focus on innovation, collaboration, and customer impact, Miraclon brings together global expertise and local insight to solve complex challenges and shape what’s next in packaging and print.

Market Analysis and Strategy:

• Collect Voice of the Customer to identify customer needs, market trends, and competitive landscape.
• Support implementation of go-to-market strategies for new product introductions and enhancements.
• Define target customer segments and develop customer personas.

Product Positioning and Messaging:

• Create compelling product positioning and value-based messaging that differentiates Miraclon’s products in the market.
• Develop and manage product collateral, including datasheets, brochures, and presentations.
• Ensure consistent and integrated messaging across all product lines, marketing channels and materials.

New Product Introduction:

• Plan and execute product launches with region marketing, including coordinating cross-functional teams to ensure timely delivery.
• Develop and manage the execution of marketing strategies to drive product awareness and adoption.
• Develop sales tools and training materials to support the sales team in value-selling based methodologies for the entire product portfolio.
• Conduct training sessions and workshops to educate the sales team on product capabilities, value / benefits, and positioning.
• Assist in the creation of case studies, white papers, and other sales collateral.
• Engage with customers to gather feedback and insights for product development and improvement.
• Build and maintain strong relationships with key customers and industry influencers.
• Represent Miraclon at industry events, trade shows, and conferences.

Collaboration and Communication:

• Collaborate with product management, R&D, sales, and other internal teams to align product and marketing strategies.
• Communicate marketing plans, product updates, and market insights to internal stakeholders.
• Provide regular reports on marketing activities and performance metrics.

• Bachelor’s degree in Marketing, Business, or a related field. MBA is a plus.
• 10+ years of experience in product marketing in a printing, packaging, or graphic arts production related industry.
• 5+ years working with go-to-market teams on new product introduction and supporting and enabling commercial sales teams on a global scale.
• Strong understanding of market research, product positioning, and go-to-market strategies.
• Excellent written and verbal communication skills, with a proficiency in story-telling.
• Proven ability to manage multiple projects and meet deadlines.
• Experience with digital marketing tools and analytics platforms.
• Strong analytical and problem-solving skills.
• Ability to work collaboratively in a fast-paced, dynamic environment.
• Passion for technology and innovation in the printing industry.

Compensation
: $110,000 - $140,000 annually, Health, Dental & Vision, 401K match

Applicants for this position can be located in either the Greater Minneapolis-St. Paul area or the Rochester, New York metropolitan area
.