Sr Marketing Manager, Annual Plan

The pay range is $92,000.00 - $

Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves.

Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation.

Find competitive benefits from financial and education to well-being and beyond at  .

Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here () .

Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and love from Target. We study our guests to discover new insights and then craft every interaction to build brand equity and enterprise sales. We are marketing experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring for continuous improvement.

Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.

A role with Target Guest Marketing Strategy is an opportunity to create clear and compelling strategies and tactics that engage guests at every touchpoint. The objective of this work is to drive enterprise sales, increase market share and deliver an amazing guest experience that is uniquely Target with the long-term goal of increasing loyalty and master brand equity.

Additionally, Guest Marketing Strategists provide apply deep understanding of guest attitudes and behaviors to build out industry-leading plans that achieve Target’s business objectives. Through your broad Marketing expertise – grounded in inputs across Enterprise Insights, Media & Marketing Effectiveness, Media Strategy, Finance – you will support pyramid teams and campaigns to maximize relevance & our competitive advantage. Your commitment to partnership and collaboration will rally & inspire internal partners across functions.

Here, you will be challenged to deliver the compelling, seamless and innovative work that motivates guests to choose Target.

As a Sr. Marketing Manager, Annual Plan, you will translate business goals and guest insights into measurable, outcome-driven marketing strategies, ensuring clear linkage between marketing investments, channel performance, and business results. You will lead the development of annual marketing plans that define success metrics, learning plans and performance expectations partnering across marketing, analytics, and finance teams to assess impact and optimize plans over time.

You will define Marketing goals and the role of Marketing channels, while using measurement frameworks and performance insights to influence investment decisioning and drive accountable growth. This role requires strong business acumen, strategic thinking, and deep expertise in marketing measurement, performance analysis and continuous optimization, along with attention to detail and the ability to translate data into clear recommendations. Core responsibilities of this job are described within this job description.

Job duties may change at any time due to business needs

• 8+ years of related experience in marketing, brand, media, analytics, or agency environments, with demonstrated ownership of marketing performance measurement at enterprise scale

• Proven ability to translate business and guest objectives into clear success metrics, learning agendas and measurement frameworks that assess marketing effectiveness across channels and…