Category & Shopper Insights Manager - Target

Category & Shopper Insights Manager – Target

Join to apply for the Category & Shopper Insights Manager – Target role at Colgate‑Palmolive.

Relocation Assistance Offered Within Country. Job Number #170718. Minneapolis, Minnesota, United States.

Colgate‑Palmolive Company is a global consumer product company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name! Join Colgate‑Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet.

Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let’s build a brighter, healthier future for all.

In today’s rapidly evolving retail environment, Category Management has quickly become a top growth priority, and at Colgate‑Palmolive, we are excited by the challenges this dynamic space brings. Our dedicated Catman team is full of passionate individuals, and we are seeking an individual with the same energy, diligence, and positivity who can help us grow the business.

As the Category & Shopper Insights Manager for Target, you will be focused on building and sharing compelling stories that provide insight to how shopper behaviors are influencing our categories. You will collaborate with your internal and external partners to provide best‑in‑class understanding of the categories in which we compete. You will serve as the category and shopper expert by delivering insight‑based engaging category presentations to influence decisions and deliver business results.

This position is located in our Minneapolis, MN office (4x/week).

• Prioritize and represent shopper needs in all strategic and tactical decision‑making.
• Utilize customer‑specific shopper behavior data and insights to develop and deliver actionable recommendations that drive category and Colgate solutions.
• Integrate and analyze multiple data sources, including shopper data, proprietary insights, and Point‑of‑Sale (POS) data, to formulate robust, customer‑specific recommendations.
• Effectively communicate complex data, insights, and shopper behavior findings through compelling, fact‑based narratives to influence customer and internal stakeholders.
• Act as a trusted consultant to the customer, building strong, collaborative partnerships founded on mutual trust and integrity.
• Collaborate effectively with internal Colgate‑Palmolive teams and external broker partners to execute strategies and achieve shared business objectives.
• Maintain a high level of curiosity to proactively seek out and identify opportunities for improvement, analyze results to determine the root cause of performance, and guide the team with data‑driven insights.

• Bachelor’s Degree.
• 6+ years of Consumer, Shopper Insights, Shopper Behavior and/or Category Management Experience.
• Experience working with customer shopper behavior data (Scintilla, Dunnhumby, Stratum, etc.).
• Experience working with household panel data (Numerator, Nielsen Panel, etc.).
• Experience working with a syndicated service (Nielsen, Circana) account.

• Experience working in consumer product goods.
• Strong communication and storytelling skills tied to data and insights.
• Microsoft Office (Excel) and/or Google Suite proficiency (Sheets, Slides, Docs).

Salary Range: $ – $ USD. Pay is determined based on experience, qualifications, and location. Salaried employees may also be eligible for discretionary bonuses, profit‑sharing, and long‑term incentives for Executive‑level roles. Benefits include a comprehensive package: medical, dental, vision, basic life insurance, paid parental leave, disability coverage, 401(k) retirement plan with company matching contributions subject to eligibility requirements. Additional benefits include at least 15 vacation/PTO days (hourly employees receive a minimum of 120 hours) and 13 paid holidays.

Paid sick leave is adjusted based on role and location.

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