Marketing Manager, Bowel Care

Job Title

Marketing Manager, Bowel Care

Minneapolis, MN, US

Marketing

United States

Coloplast builds everyday use innovative solutions for people with spinal cord injury/impairment and spina bifida, dealing with continence and incontinence problems. We are looking for a Marketing Manager that will lead short term strategic marketing responsibilities for Peristeen Plus, one of our key brands and product lines in our Bowel Care business unit within our Chronic Care Division.

You will report directly to the Director of Marketing, Bowel Care, focusing on the US business in partnership with our Global Marketing colleagues, US-focused Field, and cross-functional partners supporting the US business.

• Execute the implementation of our 5-year, Impact 4 strategy for Bowel Care, with focus on identified growth opportunities for Peristeen Plus - our main product in our Bowel Care (BC) business
• Implement Bowel Care marketing programs focused on new Consumer acquisition, leading to achievement of growth targets in the US business
• Ensure consistent branding and messaging across all touchpoints
• Proactively implement downstream marketing strategies in support of our Impact4 Strategy, working with Consumer and Service counterparts
• Maintain a solid understanding of the market, deriving insights from market research, collaboration and event execution
• Update promotional materials to support product campaigns, product education, and product commercialization
• Identify and support Ambassador and Influencer campaign development, growth and implementation, working with Consumer counterparts to meet business objectives
• Identify consumer association and event opportunities to grow brand, and develop execution strategy to support
• Develop and support sales training materials, within assigned area, for all internal teams to support our growth initiatives (partnering with Field Training)
• Follow established product launch protocol to execute successful product launch
• Effectively manage annual marketing budget within assigned area and forecast spend throughout the year
• Continuously seek input from Sales and Service partners
• Coloplast employees are required to conduct business to the highest ethical and professional standards; comply with applicable laws and regulations, the Advamed Code of Ethics on Interactions with Healthcare Professionals, and company policies.
• Other job duties as assigned

• BS/BA in Business, Marketing or related field
• 3+ years Marketing experience
• Experience in developing and executing successful marketing campaigns
• Ability to work in a cross-functional team environment
• Excellent communication skills
• Analytical in both qualitative and quantitative data
• Comfort and satisfaction with a broad spectrum of tasks across strategic and tactical
• Ability to identify, analyze and solve problems with minimal direction
• High degree of initiative and self-motivation with a strong sense of accountability
• Strong verbal and written communication skills
• Domestic and minimal International travel required
• High proficiency Microsoft Word, Excel, Power Point

At Coloplast, we believe in recognizing and rewarding the contributions of our employees. Our total rewards package is designed to support your well-being, foster your professional growth, and ensure a healthy work-life balance. Here is some of what you can expect:

• Health and Wellness:
  Comprehensive medical, dental, and vision insurance plans to keep you and your family healthy. Plus, access to company sponsored wellness programs and mental health resources, paid leave of absence for qualifying events and generous paid parental leave for both birthing and non-birthing parents.
• Financial Security: A competitive 401(k) plan with company match that vests immediately, financial planning services to help you secure your future, and corporate discount programs for goods and services.
• Work-Life Balance:
  Generous paid time off, flexible work hours, and flexible work arrangement options to help you balance your personal and professional life may be available.
• Professional Development:
  Opportunities for continuous learning and career advancement through training programs, mentorship, and tuition reimbursement.
• Recognition and Rewards:
  Recognition programs to celebrate achievements and contributions, including peer recognition, bonuses, awards, and special events.
• Community and Culture: A supportive work environment where everyone feels valued, and has a sense of belonging. Participate in team-building activities, volunteer opportunities, and company-sponsored events. Sustainability strategy that outlines our ambitions for how to run our company in a more sustainable way.
• Competitive Compensation:
  The compensation range for this position is $116,000 - $157,000. Actual compensation is influenced by a variety of factors including but not limited to skills, experience, qualifications, and geographic location. Hired candidates may be…