Community Engagement Manager

About Elevate Eyecare

Elevate Eyecare is a growing network of independent optometry practices built on a simple belief: local eyecare, elevated. We partner with doctors and teams to preserve what makes each practice unique while providing the resources, support, and expertise needed to grow and thrive.

Our approach is patient‑first, community‑centered, and deeply rooted in the neighborhoods we serve. The Marketing team plays a critical role in bringing this vision to life by helping our practices stay visible, trusted, and meaningfully connected to their local communities.

The Community Engagement Manager plays a vital role within the Elevate Eyecare Marketing team, focused on strengthening our local presence across all markets. This role owns the execution of community‑based marketing efforts—including local events, sponsor ships, partnerships, and reputation management—ensuring our practices remain visible, relevant, and connected at the community level.

This is a highly execution‑focused role that blends local marketing strategy with hands‑on coordination. The Community Engagement Manager serves as the primary owner of community and event‑related requests submitted through our ticketing system, managing projects from intake through completion. Success in this role means organized workflows, strong local relationships, and consistent, on‑brand community engagement that directly supports practice growth.

Community Strategy & Local Marketing Execution

• Develop and execute local community engagement initiatives aligned with Elevate Eyecare’s brand, marketing goals, and individual practice needs
• Identify markets requiring increased local visibility and proactively source opportunities to strengthen community presence
• Ensure all community marketing efforts feel authentic, localized, and reflective of each practice’s identity

Ticketing, Requests & Workflow Management

• Own intake and management of all community marketing, event, and sponsorship requests submitted through the company ticketing system
• Triage, prioritize, and track requests across multiple markets, ensuring timelines, deliverables, and expectations are clearly communicated
• Coordinate cross‑functionally with Creative, Digital, and Operations teams to move requests from submission to execution
• Maintain clear documentation, follow‑up, and status updates to ensure timely and consistent delivery

Event Planning, Coordination & Execution

• Serve as the primary owner for planning and executing community events, sponsorship activations, and outreach initiatives
• Manage logistics including timelines, vendors, signage, promotional materials, and on‑site needs
• Attend and support key events as needed, representing Elevate Eyecare with professionalism and warmth
• Oversee event‑related inventory and assets in collaboration with the Creative team

Sponsor ships, Advertising & Partnerships

• Research, evaluate, and manage local sponsor ships, advertising opportunities, and community partnerships
• Build and maintain relationships with chambers of commerce, nonprofits, schools, and local organizations
• Act as a community ambassador for Elevate Eyecare across markets

Reputation & Social Engagement

• Manage and respond to Google and Yelp reviews in alignment with brand guidelines and patient‑first values
• Monitor and respond to social media inboxes and community messages in a timely, thoughtful manner
• Collect photos, videos, and stories from events and community activations to support social and marketing content

Data, Reporting & Optimization

• Track community engagement initiatives, sponsor ships, event outcomes, and reputation metrics
• Manage event and sponsorship budgets in coordination with the Marketing team
• Provide insights and recommendations to improve execution, prioritization, and local marketing impact over time

Within the first 6–12 months, this role successfully manages a steady flow of community and event‑related requests, executes well‑organized local activations across markets, and builds trusted relationships within key communities. Practices feel supported, events run smoothly, tickets are managed efficiently, and Elevate…