Marketing Measurement Product Lead

About Ovative Group

Ovative Group is the premier independent media and measurement firm in the United States. We help trailblazers in fast-growing, customer-centric organizations across industries reinvent their marketing and measurement programs. We leverage our media, measurement, and consulting capabilities to help brands like Domino’s, Facebook, The Home Depot, CVS, Disney, and United Health Group transform their media and marketing programs. Our proprietary approach to measuring and optimizing marketing investment decisions, Enterprise Marketing Return (EMR), is disrupting the industry and setting the gold standard for customer and marketing strategy, activation, and measurement.

And our cutting-edge Mar Tech platform, EMRge, is revolutionizing end-to-end marketing planning, buying, measurement, and optimization. EMRge integrates advanced capabilities to deliver actionable insights that fuel growth & efficiency.

Recognized eight consecutive years on Star Tribune’s list of Top 150 Workplaces and five years on Inc. 5000’s list of the fastest-growing private companies in America, we pride ourselves in always over delivering for our clients, our teams, and our communities.

About EMRge

EMRge is Ovative’s cutting-edge Mar Tech platform, designed to revolutionize end-to-end marketing planning, buying, measurement, and optimization. As the driving force behind superior revenue, customer, and brand outcomes for our clients, EMRge integrates advanced capabilities to deliver actionable insights that fuel growth and efficiency. One of the flagship products in our suite is Modern MMM+, an innovative Media Mix Modeling solution that redefines marketing measurement by providing faster, more actionable, and holistic insights.

About the Role

We are seeking a dynamic and strategic Marketing Measurement Product Lead to lead the development and growth of EMRge’s Modern MMM+ product. This leader will own the vision, roadmap, and execution of our advanced Media Mix Modeling product, ensuring it continues to meet the needs of trailblazing marketers and evolves with the rapidly changing marketing landscape. A product owner will report into this role to provide support.

The ideal candidate will bring a deep understanding of marketing measurement, experience building and leading complex models and data-driven products, and a passion for empowering marketers to optimize their media investments.

Responsibilities

• Product Strategy and Vision: Define and drive the strategic vision for Modern MMM+, ensuring alignment with EMRge and Ovative’s overall goals. Continuously evolve the product strategy to maintain a competitive edge and meet the future needs of marketers seeking advanced measurement solutions.
• Product Roadmap Development and Management: Develop and maintain a detailed, prioritized product roadmap for Modern MMM+. Ensure the roadmap reflects business goals, customer feedback, and market trends, and manage the lifecycle from ideation through execution, launch, and iteration.
• Market, Competitive, and Customer Research: Conduct ongoing research to understand market dynamics, competitive offerings, and customer needs. Use these insights to inform product decisions, differentiate Modern MMM+ in the market, and ensure it delivers unique value to our clients.
• Product Requirements and Documentation: Work with your product owner (direct report into this role) to translate the product vision into detailed functional requirements and user stories. Work closely with engineering, data science, and design teams to ensure clear documentation and smooth handoffs for development.
• Product Performance Analysis: Continuously monitor and analyze product performance against key KPIs. Use insights from data and user feedback to drive product enhancements and prioritize features that will optimize client outcomes and improve user satisfaction.
• Go-to-Market and Adoption Planning: Lead the development of go-to-market strategies and adoption plans for new features and enhancements. Collaborate with marketing, sales, and user teams to ensure successful product launches, user adoption, and alignment with broader business objectives.
• Cross-Functional…