Director, Membership & Marketing

Overview

AWI is a professional membership association for those who conduct, manage, or have a professional interest in workplace investigations, including attorneys, human resources professionals, private investigators, and others. AWI’s mission is to promote and enhance the quality of impartial workplace investigations. Through access to top-notch professional development, AWI helps practitioners stay at the forefront of their field.

The Director of Membership & Marketing is responsible for developing and executing strategies to attract, engage, and retain members, managing the association management system, and leading the marketing of AWI programs, events, and services. The Director of Membership & Marketing works closely with the Executive Director and association management company to drive operational excellence and organizational growth.

AWI is currently supported by Ewald Consulting (Association Management Company/AMC) for select association management services.

Membership

• Design and implement membership recruitment, retention, and recapture campaigns.
• Manage group membership by providing dues quotes and managing the acquisition and retention campaigns.
• Create and implement onboarding and engagement activities for new members.
• Organize and participate in the virtual new member orientation programs.
• Manage the association management system (AMS) and ensure data integrity and accuracy.
• Ensure timely delivery and promotion of member benefits, resources, and services.
• Gather feedback to identify opportunities for continuous improvement.
• Monitor and analyze membership trends, demographics, and participation levels.
• Use data insights to recommend strategies for growth and engagement.
• Organize AWI participation in industry events and trade shows, including the planning and logistics for show exhibit booths/tables and coordinating with volunteers to ensure adequate event coverage.
• Support the Local Circles and Affinity Groups, and serve as a staff liaison to volunteer conveners:
  • Coordinate the back-end AMS set up and registration for meetings, create email invitations, and send invitations and reminder emails to members.
  • Maintain a current list of conveners.
  • Maintain the convener toolkit.
  • Schedule and host Zoom meetings when conveners need assistance.
• Manage and support the Chapters (currently in Canada, Australia, New Zealand, and South Africa).
• Review and moderate listserv and online forum messages to ensure appropriate and relevant content.
• Serve as staff liaison to the Membership & Marketing Committee:
  • Schedule, attend, and participate in committee meetings and conference calls
  • Record and disseminate committee minutes
  • Provide resources and reports as needed
  • Run membership reports and circulate the rosters for committee member outreach

Marketing & Communications

• Develop and execute marketing strategies that align with the AWI’s mission and goals.
• Oversee branding consistency across all communications, materials, and platforms.
• Craft and/or coordinate content creation for marketing AWI membership, programs, events, and services.
• Create graphics, social media posts, email campaigns, advertisements, and other digital and print marketing materials.
• Manage outsourced marketing, communication, and design services to support marketing and communications needs across the organization.
• Measure performance of marketing campaigns and adjust as needed.
• Facilitate the content development, production, and distribution of the AWI Weekly
• Oversee the production and distribution of the AWI Journal.
• Coordinate the items available in the AWI Lands’ End merchandise storefront.

• Prepare reports and give presentations to the AWI Board of Directors, as requested by the Executive Director.
• Collaborate and coordinate projects within various departments of the association management company.
• Leverage technology solutions and platforms that will lead to improvements in membership, marketing, and communications and/or increase efficiencies.
• Contribute to budget planning process.
• Review invoices for coding and accuracy. Manage expenses responsibly.

• Respond to inquiries in a timely and helpful manner.
• Ensure all…