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Marketing Analyst
Job in
Minneapolis, Hennepin County, Minnesota, 55427, USA
Listed on 2026-03-03
Listing for:
TopRank Marketing
Full Time
position Listed on 2026-03-03
Job specializations:
-
IT/Tech
Data Analyst, Digital Marketing, Data Science Manager
Job Description & How to Apply Below
Top Rank Marketing is looking for someone to join our team that can collect, analyze and interpret data to translate into clear, executive-ready narratives using Google Slides and Looker, tailored to client and internal stakeholder needs.
This role is Contract-to-Hire and 100% remote.
What You'll Be Doing
- Marketing Performance Analysis & Insights
- Analyze performance within a centralized data warehouse across organic search, content, social, email, paid media, and influencer
- Identify trends, anomalies, and drivers of performance
- Connect campaign metrics to business outcomes (leads, pipeline, revenue when available)
- Provide summaries with recommended next actions by following analytics threads and uncovering non-obvious insights, not just metrics
- Marketing Attribution & Funnel Analysis
- Support multi-touch attribution and funnel performance analysis
- Evaluate channel contribution across awareness → conversion
- Assist with CAC, ROAS, LTV, and efficiency analysis where data allows
- Marketing Measurement and Reporting
- Build, maintain, and optimize client dashboards and recurring reports
- Translate performance data into clear, client-ready insights, tailored to client and internal stakeholder needs
- Identify and ensure accuracy, consistency, and documentation of KPIs and performance drivers across accounts
- Support weekly, monthly, and quarterly client reporting cadences
- Client & Team Partnership
- Partner with clients to gain access to data sources
- Draft and maintain measurement methodologies, which can be nuanced for each client and metric
- Provide make-sense contextualization of metrics: benchmarking that works
- Partner with client service, strategy, search, content, and design teams to inform planning, optimization, and client performance discussions.
- Support department and agency leadership with data-backed perspectives on agency offerings, measurement approaches, and emerging opportunities
- Analytics Implementation & QA
- Help implement and QA tracking across platforms (GA4, Google Tag Manager, Ad platform pixels, Conversion events, etc)
- Validate data accuracy and troubleshoot tracking issues
- Coordinate with dev teams or clients on data access and permissions
- Ensure analytical with is grounded in accurate, well-understood data definitions and assumptions
- Identify gaps or limitations in available data and proactively recommend improvements or workarounds
- Document key methodologies, recurring prompts, and insight frameworks to support consistency and scalability
- 5-7 years of experience as a marketing analyst, performance analytics or similar
- Understanding of attribution models, funnel analysis and KPI frameworks
- Can distinguish signal vs. noise in performance data
- Comfortable making recommendations-not just reporting numbers
- Data hygiene, QA, and troubleshooting mindset
- Strong proficiency in analytics (GA4, Adobe Analytics), Google Looker Studio (or similar BI tools), Big Query
- Excel in communication: comfortable presenting to internal teams and clients and tailoring insights to the different audiences
- Strategic and business skills: connecting metrics to marketing and business goals (translation of data into insights, and insights into recommended marketing actions) across different channels in integrated programs
- Experience supporting marketing programs across channels such as search, content, paid media (Google Ads, Linked In, Meta, etc.) and website performance.
- Full understanding of Microsoft and Google Suites
- At least 3 years of agency experience (comfortable working across multiple clients & industries), strong prioritization and time management, adaptable to different tech stacks and data maturity levels and detail-oriented while managing fast-paced workloads
- Experience in data warehouse architecture (bonus points for direct experience with Improvado)
- Work with one of the most respected B2B marketing agencies in the industry
- Work with exciting B2B brands and campaigns
- Portfolio-worthy projects and client exposure
- Flexible work schedule from home
- Collaborative and supportive team culture (our people are the BEST!)
- Opportunities to grow your skills and contribute strategically
- Potential option for full-time work with full benefit package including generous time off, health, dental and vision benefits, 401(k) contributions, and more
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