Digital Product Manager - Go-to-Market

Digital Product Manager - Go-to-Market role at U.S. Bank

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career.

Try new things, learn new skills and discover what you excel at—all from Day One.

• Ensures a data-driven approach to prioritize “building the right thing” that maximizes results for both end users and internal business partners.
• Relentlessly focused on ongoing measurement and optimization of digital experiences that support seamless self-service and human-assisted customer interactions.
• Advocates for reusability of capabilities to drive cost-effective scale and speed to market.
• Leverage market and competitive insights, customer needs, and internal business priorities to establish a digital product vision.
• Vision includes definition of best-in-class, future-state user experience journey and role of experience in delivering competitive differentiation.
• Align digital product vision across other enabling functions to establish an integrated delivery roadmap.
• Regularly re-evaluates priorities during planning to optimize capacity against user and business value creation.
• Leverages OKRs (Objectives and Key Results) to drive roadmap priorities.
• Integrate digital products, platforms and capabilities to drive business value through an enhanced user experience.
• Advocates for the reusability and modernization of digital platforms and capabilities across the enterprise to improve speed to market, operational efficiency, risk / compliance adherence.
• Drives digital product development by actively managing the roadmap through the agile delivery lifecycle.
• Leverages Discovery to evaluate the best, most valuable ideas with customer centricity skillset.
• Enable the cross-channel strategy (e.g., web, mobile, voice, in person etc.) by delivering integrated digital solutions that drive adoption, engagement and growth across both digital and human customer interactions.
• Identifies initial and ongoing digital product-market fit through partnering with cross-functional teams to deliver best-in-class research deliverables such as research briefs, personas, story maps, prototyping, product chartering, and mapping experiences.
• Develops north star metric (NSM) to connect business outcomes to customer value and unify the team and stakeholders against a singular goal.
• Continuously measures actual results against target NSM to manage performance and drive progress against product vision and strategy.
• Leverage NSM and leading indicators to optimize execution and ensure teams remain focused on highest value work.

• Digital Product Management experience

• Expertise on the critical interdependencies among product model system elements that help and hinder performance; ability to plan and design solutions that synchronize resources to achieve business results using business metrics, key performance indicators, design systems, service blueprints, and reusability
• Ability to anticipate shifting market priorities, internal and external customer needs in a manner that consistently adds value
• Strong customer centricity to implement strategies and techniques used to ensure that customers have a positive experience with the organization's products and services at every touch point
• Knowledge of technical aspects of software products; ability to design, configure and integrate technical aspects of software products
• Knowledge of processes, tools and techniques for assessing and controlling an organization's exposure to risks of various kinds; ability to apply knowledge of risk management appropriately to diverse situations
• Preferred skills: product PnL, product strategy, vision and planning, digital products and platforms, product discovery, product build and development, agile ways of working,…