Product Manager

Overview

As a Senior Product Manager on the Digital team, you will own a portfolio of reusable capabilities within the Customer Data Platform (CDP)—translating business objectives into clear product requirements, delivery plans, and measurable outcomes. You’ll partner closely with Product & Technology leadership, Analytics, Clinical, and Delivery teams to enable secure, compliant, data-driven interactions across channels (Email, SMS, IVR, Bot, Web/Mobile) and accelerate adoption of CDP-powered experiences at scale.

Your mandate is to increase reliability, adoption, and ROI of specific CDP capabilities; simplify the landscape by consolidating overlapping or legacy assets; and make pragmatic build/buy/retire decisions that reduce cost-to-serve and enable personalization at scale.

• Plan and deliver reusable components such as dynamic email templates, link management (URL creation, deployment, tracking), and CMS integrations
  , ensuring consistency and scalability across engagement teams.
• Extend the portfolio to high-value platform enablers—
  real-time triggers/streaming events, enhanced data model
  —prioritizing based on business impact and user feedback.
• Convert strategy into epics, user stories, and acceptance criteria
  ; maintain a healthy backlog; drive delivery in partnership with engineering, architecture, and design.
• Partner with platform teams to deliver LLM-enabled features, CMS integrations, enterprise design system assets, and 3rd-party vendor capabilities that improve developer and marketer velocity.
• Engage executive stakeholders and cross-functional partners—
  marketing, analytics, operations
  —to align capability roadmaps with business needs; build enablement (
  docs, samples, training
  ) to accelerate onboarding.
• Define and monitor KPIs for capability utilization and business impact
  ; identify opportunities to improve performance, reduce build time, and increase reuse—aligned to platform OKRs (e.g.,
  reduce median build time; increase reusable components share
  ).
• Roadmap ownership:
  Prioritize initiatives using data-driven criteria; communicate tradeoffs clearly to stakeholders.
• Requirements & delivery:
  Write crisp PRDs, acceptance criteria, and experiment plans; partner with engineering on sequencing, technical design, and observability (metrics, tracing, logs).
• Capability standardization:
  Define patterns, templates, and reference implementations that raise consistency and reduce duplication across lines of business.
• Experimentation:
  Instrument capabilities for analytics and A/B testing
  ; quantify uplift, ROI, and cost-to-serve reductions.
• Operational readiness:
  Coordinate enablement (runbooks, “how-to” docs), release notes, and change management.

• 5–7+ years in digital product management, ideally with platforms or data products; proven record shipping capabilities end-to-end from discovery through launch and optimization.
• Hands-on experience with platform products (data/Mar Tech/CDP/decisioning) driving enterprise adoption at scale.
• Technical fluency across data and event architectures (cloud warehouse/lake, streaming/
  CDC
  , identity/consent) and observability (metrics, tracing, logs).
• Familiarity with CDP/engagement technologies (e.g.,
  Adobe RTCDP/Journey Optimizer
  , Salesforce Marketing Cloud
  , Redpoint) and modern data stacks (
  Snowflake
  , Databricks
  , streaming frameworks).
• Data-driven mindset with experience in A/B testing and analytics implementation; exceptional communication skills engaging executive stakeholders.

• Ownership of APIs/SDKs (versioning, deprecation, compatibility) and developer enablement (
  docs, samples, quick starts
  ) with measurable platform KPIs.
• Experience evaluating vendor/legacy stacks to consolidate/modernize/retire with business-case rigor and migration planning.
• Evidence of improving developer/marketer experience and driving adoption of reusable components; familiarity with LLM-powered capabilities and content systems.

We’re keeping the focus on delivering value through scalable CDP capabilities and cross-functional collaboration to enable personalized, data-driven experiences at scale.