Technical Marketing Associate

Technical Marketing Associate

Viant is seeking a Technical Marketing Associate with a strong technical foundation to lead marketing initiatives for our Plastics, Metals, and Assembly portfolios—core pillars of our vertically integrated design and manufacturing platform. This role is not just about marketing; it’s about understanding the engineering and manufacturing processes that power Med Tech innovation. The business‑unit marketing lead will define growth strategies, shape market positioning, and enable commercial success by bridging technical expertise with creative marketing strategy.

• Develop and own integrated marketing strategies for the Plastics, Metals, and Assembly portfolios—anchored in customer needs, competitive differentiation, and market opportunity.
• Define and continuously refine value propositions, target segments, and growth priorities in partnership with Business Unit Leaders.
• Translate portfolio strategies into actionable annual marketing plans with measurable objectives, KPIs, and ROI targets.
• Develop technical content and marketing collateral that articulate Viant’s expertise, innovation, and engineering know-how.
• Collaborate with subject matter experts to create case studies, capability sheets, technical white papers, and proof points.
• Work closely with engineering, project management, D&D teams to capture innovation stories, capacity updates, and new capabilities.
• Develop and maintain sales‑enablement tools—value proposition decks, customer presentations, technical overviews, and proof‑point collateral—that strengthen commercial storytelling.
• Train and equip commercial teams with the technical content, success stories, and tools to position Viant’s differentiated capabilities across the buyer journey.
• Partner with Digital and Content teams to design and launch multi‑channel campaigns (web, social, email, trade shows) that drive awareness and lead generation.
• Lead market and competitive analysis to identify emerging trends, customer pain points, and whitespace opportunities within Med Tech contract manufacturing.
• Support technology road‑mapping, new capability launches, and M&A activities.

• Bachelor’s degree in engineering, operations, marketing or related concentration.

• 5+ years of B2B marketing experience in contract manufacturing, Med Tech, or industrial sectors, ideally within a CDMO or OEM environment.
• Background in manufacturing and engineering, including experience with metals, plastics, and assembly processes.
• Proven capability in marketing and strategic planning.

• Strong understanding of manufacturing technologies (plastics molding, precision metals, assembly, automation, etc.) and their applications in medical devices.
• Strong strategic thinker with the ability to develop marketing strategies to drive enterprise growth objectives.
• Demonstrated experience in technical marketing—communicating differentiation to technical buyers and decision‑makers.
• Exceptional storytelling and content development skills, including PowerPoint, Adobe Creative Suite, and Canva.
• Experience with CRM and marketing systems (Salesforce, Hub Spot, Power BI).
• Strong influence and communication skills to work across matrixed teams and functions.
• Agile and proactive; comfortable navigating fast‑paced environments and evolving priorities.
• Ownership and accountability to drive deliverables to completion with excellence.

• Ability to travel frequently within the U.S. (Up to 25%).

• Medical, dental, and vision benefits—effective date of hire.
• Company‑paid life insurance and disability benefits.
• Generous paid time off and 10 paid holidays.
• 401(k) plan with company match.
• Tuition reimbursement.
• Voluntary Universal Life and Long‑Term Care.
• Voluntary Legal Plan.
• Pet insurance.
• Home ownership program.

Viant is a global medical device design and manufacturing services provider that partners and innovates with customers to provide the highest quality, life‑enhancing medical devices. We do this through our depth and breadth of capabilities, end‑to‑end integration, technical expertise, and relentless focus on our customers and on operational excellence. With nearly 6,000 associates across 24 locations worldwide, we offer a unique combination of small‑company service and attention with big‑company resources.

For more information, visit  or follow us on Linked In.

Viant provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws. Viant complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.