Regional HR Manager

Who we are

At Vireo Health, we’re not just another cannabis company—we’re a movement. Founded by physicians and driven by innovation, we blend science, technology, and passion to create top‑tier cannabis products and experiences. Our team of 500+ bold creators and trailblazers are shaping the future of the industry, and we want you to be part of it.

We take pride in being one of the most diverse and inclusive workplaces in cannabis, fostering a culture where everyone belongs. Through employee engagement, community events, and non‑profit partnerships, we’re building more than a business—we’re building a community.

As we rapidly expand nationwide, we’re looking for talented, driven, and passionate people to join us. If you’re ready to turn your passion into a career, let’s grow the future together.

The Regional Manager leads the People Business Partner (PBP) team across a defined multi‑state region, ensuring consistent and high‑impact delivery of HR support to business leaders. This role is responsible for coaching and developing PBPs, driving people‑strategy execution, and ensuring People programs are aligned to business priorities, labor requirements, and company culture. The Regional Manager serves as a strategic advisor to regional leadership and a key connector between field operations and corporate HR Centers of Excellence (COEs).

This role reports to the Senior Director, People & Culture.

Travel requirement: Up to 30% to other state locations you support

• Lead, coach, and supervise a team of People Business Partners supporting multiple locations within the region.
• Ensure the PBP team delivers consistent, high‑quality People support to leaders and employees across the region.
• Set team priorities, allocate workload, and ensure timely execution of People initiatives and business needs.
• Build strong field relationships and elevate People team partnership across the region.

• Partner with regional and site leadership to align People strategy with operational and business goals.
• Guide leaders through workforce planning, organizational design, succession planning, and talent strategy.
• Identify trends and proactively recommend solutions that improve engagement, retention, performance, and culture.
• Serve as an escalation point for complex People situations and leader advisement.

• Ensure fair, consistent application of company policies, practices, and employment laws across the region.
• Provide oversight and support for employee relations investigations, corrective action, conflict resolution, and performance improvement plans.
• Maintain strong knowledge of federal, state, and local employment laws and ensure compliance across sites.
• Partner with Legal on sensitive matters as needed.

• Drive consistent talent processes: hiring support, onboarding, development, performance cycles, and retention planning.
• Translate People programs into actionable plans that drive adoption in field locations.
• Lead regional execution of key initiatives (e.g., engagement surveys, leadership development, compensation reviews, new policy rollouts).
• Support change management efforts and communication plans for organizational changes and restructuring efforts.
• Serve as key partner during mergers, acquisitions, and organizational restructures, ensuring smooth transitions.

• Monitor key HR metrics and trends including turnover, retention, engagement, corrective actions, open roles, time‑to‑fill, and employee feedback.
• Use data to identify root causes and implement measurable improvement plans.

• Bachelor’s degree in Human Resources, Business Administration, or related field (or equivalent experience).
• 8+ years of progressive HR experience, including PBP experience supporting leaders in a multi‑site or regional environment.
• 3+ years of people management experience supervising PBPs.
• Experience partnering with operations leaders on consistent, compliant employee relations practices in a union environment.
• Experience…