Technical Marketing Associate

Overview

Posted Tuesday, December 2, 2025 at 6:00 AM

Viant is seeking a Technical Marketing Associate with a strong technical foundation to lead marketing initiatives for our Plastics, Metals, and Assembly portfolios—core pillars of our vertically integrated design and manufacturing platform. This role is not just about marketing; it’s about understanding the engineering and manufacturing processes that power Med Tech innovation.

As the business-unit marketing lead, you’ll define growth strategies, shape market positioning, and enable commercial success by bridging technical expertise with creative marketing strategy.

We need a marketing professional who speaks the language of manufacturing and engineering—someone who can translate complex technical capabilities into compelling stories for technical buyers and decision-makers. If you have hands-on experience in manufacturing, engineering, or operations combined with marketing acumen, this is your opportunity to make an impact.

A Typical Work Day May Include:

• Develop and own integrated marketing strategies for the Plastics, Metals, and Assembly portfolios—anchored in customer needs, competitive differentiation, and market opportunity.
• Define and continuously refine value propositions, target segments, and growth priorities in partnership with Business Unit Leaders
• Translate portfolio strategies into actionable annual marketing plans with measurable objectives, KPIs, and ROI targets.
• Develop technical content and marketing collateral that articulate Viant’s expertise, innovation, and engineering know-how in plastics, metals, and assembly.
• Collaborate with subject matter experts to create case studies, capability sheets, technical white papers, and proof points
• Work closely with engineering, project management, D&D teams to capture innovation stories, capacity updates, and new capabilities
• Develop and maintain sales enablement tools—value proposition decks, customer presentations, technical overviews, and proof-point collateral—that strengthen commercial storytelling.
• Train and equip commercial teams with the technical content, success stories, and tools to position Viant’s differentiated capabilities across the buyer journey.
• Partner with Digital and Content teams to design and launch multi-channel campaigns (web, social, email, trade shows) that drive awareness and lead generation.
• Lead market and competitive analysis to identify emerging trends, customer pain points, and whitespace opportunities within medtech contract manufacturing.
• Support technology road mapping, new capability launches, and M&A activities

What You Will Need:

Education/Certification

• Bachelor’s degree in engineering, operations, marketing or related concentration

Experience:

• 5+ years of B2B marketing experience in contract manufacturing, medtech, or industrial sectors, ideally within a CDMO or OEM environment.
• Background in manufacturing and engineering, including experience with metals, plastics, and assembly processes.
• Proven capability in marketing and strategic planning.
• Strong understanding of manufacturing technologies (plastics molding, precision metals, assembly, automation, etc.) and their applications in medical devices.
• Strong strategic thinker with the ability to develop marketing strategies to drive enterprise growth objectives
• Demonstrated experience in technical marketing - communicating differentiation to technical buyers and decision-makers.
• Exceptional storytelling and content development skills, including PowerPoint, Adobe Creative Suite, and Canva.
• Experience with CRM and marketing systems (Salesforce, Hub Spot, Power BI)
• Strong influence and communication skills to work across matrixed teams and functions
• Agile and proactive; comfortable navigating fast-paced environments and evolving priorities.
• Ownership and accountability to drive deliverables to completion with excellence.

Travel:

• Ability to travel frequently within the U.S. (Up to 25%)
• Medical, dental, and vision benefits-effective date of hire!
• Company-paid life insurance and disability benefits
• Generous Paid time off and 10 paid Holidays
• 401k Plan with Company Match
• Tuition Reimbursement
• Voluntary Universal Life and Long-Term Care
• V…