Principal UX​/UI Designer

Are you looking for an exciting job where you can put your skills and talents to work at a company you can feel proud to be a part of? Do you want a workplace that will challenge you and offer you opportunities to learn and grow? A position at Xcel Energy could be just what you’re looking for.

The Principal UX/UI Designer leads high-impact design initiatives that shape user experience strategy and execution across the organization. As a recognized expert and thought leader, this role operates autonomously, partnering directly with senior leadership to influence strategic decisions. The Principal UX UI Designer drives innovation, mentors design talent, and ensures design excellence through thought leadership, cross-functional collaboration, and ownership of transformative projects.

• Lead the definition and delivery of innovative design solutions that set organizational or industry benchmarks. Operate independently with minimal oversight
• Pioneer advanced, new approaches in design methodologies, tools, and processes to drive cutting‑edge user experiences and elevate design standards.
• Provide thought leadership in design strategy, influencing business direction and shaping the organization’s design culture in partnership with senior leaders.
• Guide cross-functional teams—including product and engineering—toward a shared vision and execution of end-to-end user experiences with an enterprise-wide impact.
• Own and drive transformative design initiatives from planning to execution, delivering measurable business impact and enhance user satisfaction.
• Develop and evolve design systems to ensure consistency, scalability, and innovation across products.
• Mentor and support the growth of UX team members, delegating assignments, and fostering skill development and design maturity across high‑visibility projects.

• Bachelor’s degree or equivalent experience in Design, Human‑Computer Interaction (HCI), or related field.
• Minimum 10 years of related experience with 8 years in UX design, with demonstrated leadership in high‑impact projects and cross‑functional collaboration. Recognized as a functional leader and expert in the field.
• Mastery in design systems, prototyping tools (e.g., Figma, Sketch), and user research methodologies.
• Strong communication, mentorship, and strategic thinking abilities.

• Experience leading design in enterprise or complex product environments; background in design operations or systems thinking; active participation and contribution within the UX community and associated organizations.

As a leading combination electricity and natural gas energy company, Xcel Energy offers a comprehensive portfolio of energy‑related products and services to 3.4 million electricity and 1.9 million natural gas customers across eight Western and Midwestern states. At Xcel Energy, we strive to be the preferred and trusted provider of the energy our customers need. If you’re ready to be a part of something big, we invite you to join our team.

All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Individuals with a disability who need an accommodation to apply please contact us at

Non‑Bargaining

The anticipated starting base pay for this position is: $ to $ per year

This position is eligible for the following benefits:
Annual Incentive Program, Medical/Pharmacy Plan, Dental, Vision, Life Insurance, Dependent Care Reimbursement Account, Health Care Reimbursement Account, Health Savings Account (HSA) (if enrolled in eligible health plan), Limited‑Purpose FSA (if enrolled in eligible health plan and HSA), Transportation Reimbursement Account, Short‑term disability (STD), Long‑term disability (LTD), Employee Assistance Program (EAP), Fitness Center Reimbursement (if enrolled in eligible health plan), Tuition reimbursement, Transit programs, Employee recognition program, Pension, 401(k) plan, Paid time off (PTO), Holidays, Volunteer Paid Time Off (VPTO), Parental Leave

Benefit plans are…