Senior Brand Manager

Overview

This is a hybrid role that can sit out of any Acosta office. The team is based out of Seattle, WA, Scottsdale, AZ and Minneapolis, MN.

Acosta Group Connected Commerce is a full‑service marketing and account management e‑commerce agency for brands, manufacturers, and sellers on Amazon. We offer end‑to‑end managed services to build and grow successful businesses on Amazon, including content and SEO, supply chain, accounting, marketing, and merchandising support.

• Provide leadership and mentorship to the team
• Manage higher volume accounts with higher visibility/C‑suite
• Attend top‑to‑top meetings
• Manage VM or SAM relationship
• Annual accrual negotiation
• Manage Brand Manager(s)
• Drive and own company initiatives
• Implement and develop marketing plans to fulfill the e‑commerce vision and strategy for achieving corporate sales and conversion goals
• Develop relationships with larger and more complex clients to increase revenue
• Drive retention and growth among customers by understanding their business needs and helping them succeed
• Maintain a cadence of communicating with customers to ensure client satisfaction
• Advise internal teams on product and service improvements/suggestions based on client feedback
• Coordinate digital marketing efforts geared to grow business, increase customer engagement, promote products, and optimize the online experience
• Utilize messaging, best sellers, promotions, discounts, user reviews, and email campaigns to attract and retain customers
• Deploy SEO tools and methods to ensure the e‑commerce website is optimized for searching and performance responsiveness, as well as delivering visual appeal and compelling content
• Track and measure program effectiveness to drive improvement or develop new offerings
• Manage and direct an e‑commerce sales force to achieve sales and profit goals
• Design and recommend online sales programs and set short and long‑term online sales strategies
• Analyze opportunities for innovation and expansion of customer engagement and revenue
• Assist with the development of business cases and marketing plans
• Coordinate with stakeholders across the organization to optimize digital channels
• Develop strategy and manage the execution of online/site merchandising to achieve online marketing and sales goals
• Ensure that merchandise plans support key strategic initiatives, launches, top sellers, seasonal campaigns, and trends
• Participate in implementing technical projects for improvements to customer experience, new e‑commerce features, and offerings
• Implement the policies and plans to execute the overall vision, strategy, and capacity needed to support organizational long‑term and short‑term e‑commerce sales growth goals

Minimum Education and

Work Experience:

• Bachelor’s Degree in Business, Economics, Finance, or related field
• 7 years of experience in e‑commerce sales/broker agency, marketing, or merchant role
• 6 years of Amazon Platform Experience
• 3 years experience with overall leadership and management of brand/marketing growth
• Proven leadership experience in conflict resolution/driving alignment to strategic brand vision
• Experience in managing creative process and fostering productive relationships with agencies and created teams
• Experience owning and tracking P&L and budget items with emphasis on ROI
• Strategic and Enterprise level client experience and oversight

Knowledge, Skills, and Abilities:

• Expertise in Amazon e‑commerce, including Seller/Vendor Central, analytics tools, Sponsored Ads, DSP and full Amazon ecosystem management
• Proficient in Microsoft Office, Excel – pivot tables, Indexing, presentation level charts
• Understanding of e‑commerce channels and online marketplaces
• Deep understanding in e‑commerce tools and analytics platforms
• Advanced Skills in Excel (Formulas, pivot tables, V‑look up, creation of presentation level charts)
• Strategic and Enterprise level client experience and oversight

Physical Requirements:

• Seeing
• Color Perception
• Ability to Travel
• Listening

About Us

Acosta, and its subsidiaries, is an Equal Opportunity Employer

Job Category: Marketing

Position Type: Full time

Business Unit: Corporate

Salary Range: $ - $

Company: Acosta Employee Holdco LLC

Req : 19857