Sales Strategy & Planning Manager

Why join the GoMacro team?

We’re a company driven by a unique core ideology called The GoMacro Way, based on authenticity, generosity, and compassion for people and the planet. We operate with integrity, create with passion, and conduct ourselves with humility. We seek growth‑minded people inspired by challenges, encouraged by camaraderie, and excited to be leaders at every level. Become part of a team where everyone is heard, valued, and empowered to influence positive change in their local and global community.

During her 2003 battle with cancer, co‑founder Amelia Kirchoff created the first Macro Bar® recipe in her kitchen on a Wisconsin family farm. Following this, Amelia and her daughter and co‑founder Jola spread awareness of a balanced, plant‑based lifestyle through GoMacro’s healthy and delicious Macro Bars, now available nationwide. The company remains guided by the values Jola and Amelia built:
Live Long, Eat Positive, Give Back, Tread Lightly, and Be Well. Our goal is to inspire people to have a healthy body, sharp mind, and bold spirit—and to do so through fun, meaningful work.

The Sales Strategy & Planning Manager will play a critical role in driving the commercial strategy, business performance, and executional excellence of the sales organization. This new role serves as a key thought partner to Sales Leadership and cross‑functional teams, turning data, insights, and collaboration into actionable plans that deliver growth and bridging strategy with execution across sales, marketing, and operations.

We are looking for a data‑driven, collaborative professional who loves the intersection of strategy, analytics, and customer engagement. The role will involve S&OP, AOP development, and innovation commercialization, partnering with cross‑functional teams to align customer needs with brand priorities. If you thrive in a fast‑paced, growth‑oriented environment, bring sharp analytical thinking, strong project management skills, commercial acumen, and a passion for building scalable processes that deliver real results.

• Support the development and coordination of the annual operating plan (AOP) and monthly S&OP process in partnership with Sales, Finance, and Demand Planning.
• Manage the monthly and quarterly sales performance review process, analyzing results vs. plan and identifying key drivers and opportunities.
• Partner with field sales and account teams to ensure plans are grounded and supported by data‑driven insights.
• Act as a connective link between Sales, Marketing, Finance, and Supply Chain teams, ensuring consistent communication and execution of sales plans.

• Partner with the Senior Director to define strategic priorities, channel strategies, and distribution opportunities that align to company goals.
• Lead deep‑dive analyses on business performance, customer trends, and market dynamics to inform strategic recommendations.
• Translate insights into actionable initiatives that drive growth and profitability.
• Partner with Sales & Innovation to align priorities, timelines, and deliverables to support innovation/commercialization projects.

• Support process standardization and continuous improvement efforts across the sales organization.
• Collaborate with cross‑functional partners (Marketing, Finance, Operations, Demand Planning) to ensure alignment of sales initiatives with broader company priorities.
• Managing internal sales planning tools, reporting, and communication processes to ensure clarity and accountability.
• Assist with translating marketing, innovation, and business strategies into customer‑ready materials and insights that equip the sales team for success.
• Plan, coordinate & set strategic direction for the annual sales meeting and account planning sessions.
• Maintain process for GoMacro to have updated industry content and images via asset portals.

• Bachelor’s degree in business, Finance, Marketing, or a related field; MBA preferred.
• 6–8 years of experience in customer sales, sales strategy or business planning, preferably…