Vice President, Product Management & Marketing

Apogee Architectural Metals

Apogee Architectural Metals is a segment of Apogee specializing in aluminum framing, windows, storefront, curtain wall, and entrance systems. We provide integrated capabilities, including design, engineering, extrusion, finishing, fabrication and assembly, across North America. Through our brands including Alumicor, EFCO, Linetec, Tubelite, and Wausau, we deliver quality, consistency, and value-added services throughout our portfolio.

As the Vice President, Product Management and Marketing, you will own the Metals product portfolio and lead the full product management discipline, including product strategy, lifecycle decisions, pricing, and portfolio economics. Translate customer needs, market trends, and product usage data into actionable insights that drive portfolio growth and profitability. Lead strategic marketing including segmentation, positioning, channel strategy, and annual planning, ensuring that our value propositions resonate with specifiers, contractors, distributors, and building owners.

• Customer-Centric Solutions
  :
  Focus on creating solutions that address specific market needs and leverage the full product portfolio.
• Product Management
  :
  Continue to focus on the development and success of specific products within an intentional product portfolio, utilizing strong market intelligence and innovative roadmaps.
• Branding & Digital
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  Leverage digital channels to build our brands and drive customer loyalty.
• Cross-Functional Collaboration
  :
  Foster collaboration between marketing, sales, R&D, and supply chain teams to ensure a cohesive strategy and execution.

• Build a 3-year portfolio strategy and annual roadmap tied to revenue and margin goals.
• Make lifecycle calls (introductions, enhancements, SKU rationalization, exits) and run stage-gate with Engineering, Operations, and Quality.
• Own product P&L accountability, including pricing strategy, cost management, forecasting, and margin optimization to drive sustained financial performance.

• Set segmentation, ICPs, positioning, and channel strategy; own the annual marketing plan and budget.
• Run thought leadership and spec-in efforts (AIA CEUs, case studies) and oversee digital (site, SEO, BIM/CAD libraries, lead capture).
• Manage events and agencies with clear ROI targets; ensure brand and product naming create portfolio clarity.

• Set value-based list and net pricing, partner with Sales and Finance on price realization and mix.
• Support CPQ rules and guardrails; track quote quality and win rate.

• Lead cross-functional launches with positioning, targets, training, timeline, and metrics.
• Ensure technical collateral and submittals are current; deliver sales playbooks, calculators, configurators, and competitive briefs.

• Translate customer insights, product usage data, and market trends into demand signals for SIOP; ensure product forecasts are grounded in customer behavior and market intelligence.
• Analyze product-level metrics within CRM and other data tools, including product adoption, usage patterns, customer segmentation, and lifecycle behavior; adjust product and marketing strategies based on findings.
• Partner with IT to enhance product data systems and tools (PLM, CPQ, BIM, spec/selection platforms), ensuring they support product configuration, selection accuracy, digital experience, and data-enabled product decisions.

• Lead EPD/HPD strategy and embodied-carbon positioning where it drives specification.
• Ensure claims and content meet regulatory and company standards.

• Build talent, succession, and a disciplined operating cadence.
• Establish and maintain sustainable processes for management of the product portfolio.

• Bachelor's degree in related field required.
• MBA preferred.

• 15+ years of progressive experience in product management and strategic marketing, with demonstrated P&L ownership.
• Experience in portfolio strategy, lifecycle management, and value-based pricing;…