Deep Dive | Category Analyst

Overview

Deep Dive is a business intelligence and insights agency where data meets creativity — and retail ideas come to life. We partner with retailers as category captains and trusted advisors to shape category and channel strategies that grow sales, market share, and shopper love.

Think of us as an extension of the merchant team — your go-to crew for turning insights into action m planograms and reporting to data analytics, insights, and strategy building, we do it all under one roof.

What drives us? Curiosity, collaboration, and a passion for retail. We ask questions, dig deeper, and listen closely to uncover what really moves shoppers. By blending the art and science of retail, we build merchandising strategies designed to win — in every aisle, every store, every day.

As part of Market Performance Group (MPG) — a national leader in omnichannel strategy, commercialization, and retail services — we bring the scale, relationships, and expertise of a proven industry powerhouse, paired with the agility and entrepreneurial energy of a local team that loves what we do.

We’re growing fast, and we’re looking for people who thrive on collaboration, creativity, and impact. If you love working with retailers, solving problems, and seeing your work come to life in real stores and digital aisles — you’ll fit right in.

We re looking for a motivated and analytical Category Analyst to support the category management team in driving growth and insights across our retail partners. In this role, you’ll turn data into meaningful stories — helping the team understand performance drivers, market trends, and shopper behaviors. You’ll work closely with Category Managers, to provide data-driven recommendations that improve assortment, pricing, and promotional strategies.

This position is required to be based near Minneapolis, MN and is a hybrid role
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• Pull, organize, and interpret syndicated and retailer data (Nielsen, Circana, Numerator, Greenfield/VIQ) to evaluate category, brand, and item performance.

• Partner with Category Managers to assist in developing retailer-specific category strategies and business reviews.

• Maintain and update regular reports, scorecards, and dashboards that track key sales and share metrics.

• Translate data into clear insights and visualizations that tell the story behind business trends and shopper behavior.
• Assist in SKU productivity analysis, assortment recommendations, and planogram updates.

• Support post-promotion evaluations and provide insights on pricing strategy effectiveness.

• 1–3 years of experience in data analytics, or shopper insights — preferably in the CPG industry.
• Familiarity with syndicated data tools (Nielsen, Circana, Numerator) and/or retailer data systems (Greenfield/VIQ etc.).
• Strong Excel skills; experience with Power BI, Tableau, or other visualization tools is a plus.
• Excellent analytical, organizational, and problem-solving abilities.
• Strong communication skills and the ability to present data in a clear, compelling way.
• A collaborative mindset and eagerness to learn within a fast-paced, team-oriented environment.

MPG offers a generous package of health benefits, including medical, dental, vision, STD/LTD, paid maternity/paternity leave and life insurance. Our compensation program provides market industry base salary, bonuses, and 401K. In addition to paid holidays, we reward an employee’s extra efforts through unlimited paid time off.

We are committed to ensuring that Diversity, Equity, Inclusion, and Belonging (DEIB) is a part of our DNA. We embrace the beauty in all of the unique qualities of our employees, communities and clients. MPG’s DEIB efforts empower us to collectively reach our full potential by fueling innovation, connection, and growth. We recognize the value of having a diverse and engaged team.

We are an organization driven by PEOPLE. We believe that by leveraging the unique perspectives and experiences of our employees, MPG can unlock more comprehensive, innovative, and…