Director, Sales - TELS

Overview

Position Summary Direct Supply is building the future of healthcare technology with industry-leading products, solutions and platforms to help improve the lives of millions of seniors and those who care for them.

In the Director, Sales – TELS position, you’ll lead a high-performing team of inside and outside sellers to drive customer success, satisfaction, growth, and retention across our TELS business. As a member of the TELS Senior Leadership Team, you will collaborate in setting overall business strategy, represent voice of customer, and influence go-to-market execution. This leader will play a critical role in fostering long-term customer value with an AI-powered consultative model, selling to Senior Living owners and operators including maintenance, capital, asset management, environmental and facility operations teams, from the building-level maintenance directors to the executive level decision makers.

• Lead, coach, and scale a high-performing team of inside and outside sellers focused on delivering revenue growth, customer retention, and expansion across the TELS portfolio.
• Define and drive the sales strategy, integrating AI-powered insights, CRM data, and consultative selling to improve performance across the sales funnel.
• Partner cross-functionally with Product, Marketing, Engineering, and Supply Chain to shape go-to-market strategy, aligning sales execution with customer value and business priorities.
• Act as a senior voice of the customer, influencing platform development, customer journey improvements, and solution innovation through feedback and market intelligence.
• Develop and operationalize key performance metrics and account planning processes, ensuring team accountability and strategic focus across multi-site and national accounts.
• Collaborate with senior leaders across Enterprise Sales and Business Units to support strategic initiatives, team enablement, and shared growth goals.

• Bachelor’s degree required; MBA or advanced degree preferred.
• Minimum of 7 years of progressive leadership experience in sales, account management, or customer success—preferably within SaaS, healthcare, or senior living.
• Demonstrated success leading high-performing sales teams to achieve aggressive growth targets, with proven ability to manage multi-site or national accounts.
• Strong experience in data-driven sales leadership, with deep CRM fluency (e.g., Salesforce or equivalent), pipeline forecasting, and account segmentation strategies.
• Familiarity with AI-enabled sales tools and performance analytics to inform strategy and enable consultative, insights-based selling.
• Exceptional ability to collaborate cross-functionally with executive stakeholders, with a history of aligning customer needs to scalable go-to-market strategies.
• Ability to travel by car and/or plane up to 25%.

• Experience working in senior living, healthcare, or SaaS preferred
• Experience collaborating with enterprise-level stakeholders across national or multi-site customers
• Familiarity with sales planning, forecasting, or account-based growth models is a plus

Job to be performed in the location listed. Generous benefit package available.  to learn more.

Direct Supply, Inc. and its U.S. subsidiaries are equal opportunity and affirmative action employers committed to diverse work forces.

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