Marketing Specialist - Milwaukee, WI

Job Description

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Unless specifically stated otherwise, this role is “On‑Site” at the location detailed in the job post.

As a Marketing Specialist, you’ll play a key role in bringing North American marketing strategies to life. Reporting to the Director Global Controls Marketing, you’ll collaborate with leaders and field sellers to drive growth through targeted campaigns, events, and customer engagement. This role supports integrated marketing plans that align with customer objectives and drive growth across all lines of business and sales channels in the region.

You’ll be responsible for turning strategy into action, managing performance metrics, and continuously optimizing processes to improve results and ROI. Building strong relationships with the field and becoming a trusted partner to sales is essential to success in this role.

Growth Orientation:
Helps plan and deploy marketing programs and initiatives that directly support the strategic growth aspirations of the region. Aligns with Region and Marketing to measure success metrics. Undertakes immediate corrective action when business results are less than projections. Ties marketing efforts directly to achievement of the Region’s business results.

Integrated Marketing Campaign Management:
Responsible for the execution and management of integrated marketing programs including lead generation campaigns, locally focused social and earned media, trade and JCI‑sponsored customer events.

Lead Management / KPIs:
Works closely with Market General Managers, Front Line Sales Managers and key Sales Reps to materially improve campaign execution, sales productivity, and pipeline creation with a keen focus on demand creation, demand capture, demand conversion and customer expansion. Responsible for working with Marketing and Commercial Operations teams to measure performance to ensure that support activities are effective. Continually monitors sales metrics to maximize ROI of lead management programs.

One Team:
Collaborates with Marketing, Sales, Commercial Operations, and Regional / Market Management teams. Leads by example to deliver industry‑best commercial programs that deliver results.

Commercial Process Expert:
Learns and supports the full sales process used in our business, from lead generation to closing deals. Has experience working with a B2B field organization and can converse fluidly across the organizational span from sales professionals to executive business leaders with ease.

Local Markets Expert:
Develops deep expertise around market opportunities, competitive environment, and customer requirements within the Region. Leverages those insights to ensure programs and campaigns are positioned in the most effective way to drive local performance.

Customer‑Focused Orientation:
Participates in local sales efforts and has direct customer contact. Collects, consolidates, and prioritizes Voice of Customer and field feedback (internal customers), feeding back to Marketing, and incorporating into marketing programs that support our growth strategies.

Bachelor’s

• 1‑3 years of experience
• Bachelor’s degree in Business with a Marketing concentration, Business Administration or related field.
• Experience in field sales, sales enablement and/or field marketing preferred.
• Excellent Interpersonal and Communication Skills required.
• Analytical skills and ability to effectively organize data in a way that is simple to understand.
• Experience in CRM systems (i.e. Salesforce) Preferred.

$76,000 – $95,000 (Salary to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, location and alignment with market data.)

Milwaukee, Wisconsin

Johnson Controls