Channel Manager

What We Need

The Channel Manager is primarily tasked with driving sales and profitability growth through assigned distribution partners. This role manages complex Brady partner relationships at the corporate level. As the primary owner for the assigned accounts, this individual will work closely with Global Product Management, Marketing, and Sales teams to deploy strategic initiatives that result in the greatest financial results. In this capacity, the Channel Manager monitors and manages sales policies, rebate and pricing initiatives, and ensures consistent brand experience across managed channels, including digital, in-store, and in-person end-user experiences.

Success in the role is measured as improving channel margins; expanding the quality and effectiveness of our channel relationships, including driving data-sharing initiatives; and supporting our end-users and sales teams by establishing trusted partnerships and supporting digital (e-commerce), field, and inside sales purchasing options through distribution.

• Attain sales and profitability goals with key/assigned channel partners.
• Develop and implement strategic initiatives with assigned accounts.
• Establish productive, professional relationships at all levels within assigned distributor partner accounts.
• Lead joint planning process to establish mutual operational performance objectives, marketing plans, and financial targets with assigned partners.
• Establish oneself as an expert on the structure, behaviors, and key contacts within identified accounts.
• Ensure partner compliance with Brady pricing, sales, and marketing expectations and agreements.
• Effectively negotiate complex contract and program agreements.
• Understand the competitive landscape and how Brady can exploit opportunities.
• Advanced analytical approach that uses data to make more effective decisions.
• Work closely with marketing and product management teams to build, or maintain, a leadership position within assigned partner portfolios.
• regularly present to sales and general management regarding status of assigned channel accounts
• Identify targeted distribution partners for new product introductions and oversee execution of distributor adoption

• Bachelor's Degree
• Minimum of five years of sales or marketing experience with distribution interaction and/or management.
• Demonstrated ability to network across complex organizations.
• In-depth understanding of sales performance metrics and indicators.
• Proficient with Microsoft Office Suite.
• Strong presentation skills and ability to facilitate large-group discussions.
• Excellent time management and organizational skills.
• Experience negotiating large, complex agreements.
• Ability to drive high-visibility, cross-functional projects.
• Strong understanding of product differentiation and competitive strategy techniques.
• Demonstrated relationship management experience working with strategic and/or channel partners
• Ability to travel up to 30%

Who we are:

Brady makes products that make the world a safer and more productive place. We are a global leader in safety, identification and compliance solutions for a diverse range of workplaces. From the depths of the ocean to outer space, from the factory floor to the delivery room - we re just about everywhere you look. Companies around the world trust Brady because of our deep expertise and knowledge across a wide range of industries and applications - powered by our world-class manufacturing capabilities.

We have a diverse customer base in industries including electronics, telecommunications, manufacturing, electrical, construction, healthcare, aerospace and more. As of July 31, 2025, Brady employed approximately 6,400 people in our worldwide businesses. Our fiscal 2025 sales were approximately $1.51 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. You can learn more about us at

A career at Brady means working for a global company that has thrived for over 100 years, and whose innovative spirit drives our future growth. Brady offers competitive pay and great benefits, supported by a culture that encourages…