Public Affairs Coordinator

Responsibilities

• Support the implementation and execution of internal and external communications strategy and messaging in alignment with the organization’s business goals and objectives.
• Collaborate across functions to advance our digital-first communications strategy and other key initiatives.
• Serve as a communications resource for internal stakeholders and news media to help assess requests, gather information, and coordinate responses.
• Craft communications materials, including talking points, messaging documents, content for digital platforms, press releases, background documents, etc.
• Distribute and track metrics for newsletters, announcements, media monitoring, social channels, and other key communications.
• Provide content, copywriting, editing and other day-to-day support for all communication vehicles and channels.
• This position requires adept media relations skills to craft narratives and messages to protect and enhance the reputation of Advocate Health.
• Organizes and writes major project deliverables with accuracy and clarity; presents complex concepts and analytical results in layperson’s language. Strong writing skills and application of AP style writing are essential to the role.
• Write clear and effective external communications products appropriate for each intended audience, which may include media, pitches, blogs, social media copy, correspondence, speeches and remarks, op-eds and video scripts.
• Identify and cultivate productive relationships with members of the news media, with an emphasis on assigned geographical market(s), resulting in positive earned media coverage.
• Design and develop communications plans to support organization and business goals that also protect and enhance the reputation of Advocate Health and its related brands.
• Understands enterprise strategic plan and aligns projects/programs/campaigns/activities accordingly; manages multiple projects independently, drafts recommendations, customizes processes/outputs to audience.
• Influence others and build consensus amid differing perspectives and approaches to promote the interests of Advocate Health.
• Monitor and measure media for local market, create analysis and actionable recommendations for leadership.
• Be a trusted expert for communications needs in assigned geographical area, understanding the business and media environment and making appropriate strategic recommendations.
• Work cross-functionally within broader team to contribute to and manage communications efforts for assigned internal clients.
• Evaluate and triage media inquiries; make informed recommendations of how the inquiry is best addressed; ensure appropriate follow-up.
• Act as a spokesperson for the organization, when appropriate, utilizing only approved messaging when sharing information externally.
• Support external communications team with priority projects, communications plans and tactics – including on-the-ground support in assigned geographical area – as needed, based on need within the department.
• Collaborate effectively with teammates, senior staff and executives across the organization, operating with a high degree of discretion and diplomacy.
• Create high-quality deliverables, ensuring accuracy and excellence in content and presentation, while meeting tight deadlines.
• Operate with creativity and a persistent approach to problem-solving.
• Keep abreast of media related to customers, competitors and the industry; provide recommendations to leadership around, potential industry issues and/or brand reputation risks, developing reactive action plans and responses as needed.
• In collaboration with external communications leadership, monitor and provide executive summaries and reports for relevant media coverage of Advocate Health and its care delivery brands, customers, competitors and the industry.

• None Required.

• Bachelor’s degree in communications, journalism, public relations, marketing, advertising or other business-related field

• Typically requires 5 years of experience in Public Affairs, Public Relations, Communications.
• Five or more years of experience in Communications,…